Brand Tone

Sophisticated, Modern, and Engaging

Brand Values

• •Quality Craftsmanship
• •Modern Interpretation of Tradition
• •Refined Enjoyment
• •Cosmopolitan Lifestyle

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality traits (e.g., sophisticated, witty, bold, smooth), target audience, and key messaging pillars. Share this guide with anyone creating content.
• •Use Consistent Language and Terminology: Stick to a defined set of words and phrases that reflect the brand's identity. For Le Bloc, this includes terms like "premium," "crafted," "inspired," "smooth," "refined," and connecting "French tradition" with "Amsterdam modernity."
• •Align Visuals and Text: Ensure that the imagery and design used alongside the copy reinforce the same modern, sophisticated, and engaging tone. The Instagram feed is a good example of this.
• •Adapt to the Platform, Maintain the Essence: While the style might vary slightly between a formal website description and a playful TikTok caption, the core brand voice (e.g., premium quality, modern appeal) should remain recognizable.
• •Regularly Audit Content: Periodically review all marketing copy across different channels to ensure it consistently reflects the desired brand tone and values, making adjustments as needed.

Social Perception

A newer entrant in the cognac market, aiming to appeal to a demographic that appreciates traditional quality but seeks a more modern brand identity. The "Amsterdam inspired" aspect might make it intriguing to consumers looking for something different from classic French cognac branding. The association with a stylish, social lifestyle, as portrayed on Instagram and TikTok, will likely contribute to a perception of being trendy and aspirational.

Copy Examples

• •Le Bloc Cognac: French Craft, Amsterdam Soul. Body: Discover the smooth, rich taste of tradition, remixed for the modern connoisseur. Le Bloc is more than cognac; it's an experience. #LeBlocCognac #AmsterdamInspired
• •Headline: Elevate Your Night. Body: Crafted from the finest French grapes, inspired by the vibrant spirit of Amsterdam. Le Bloc Cognac – a new classic for your discerning palate. Find your Bloc. #PremiumCognac #ModernLuxury
• •Headline: Not Your Grandfather's Cognac. (Unless he’s really cool.) Body: Le Bloc brings a fresh, stylish edge to centuries of French distilling artistry. Smooth enough to sip, bold enough to mix. What’s your Bloc? #CognacReimagined #LeBlocLifestyle
• •Headline: The Art of Blend. The Heart of Amsterdam. The Soul of Cognac. Body: Each bottle of Le Bloc VS is a testament to meticulous craftsmanship, delivering a refined taste and a pleasantly smooth finish. Perfect for any occasion that calls for something special. #CraftCognac #AmsterdamVibes
• •Headline: Unleash the Spirit. Body: Le Bloc Cognac: where French elegance meets Amsterdam’s creative energy. Experience a truly distinct flavor profile. #LeBloc #CognacCulture #InspiredByAmsterdam