Brand Tone

Edgy, Bold, Youthful, and Sporty with an undertone of sustainability and quality.

Brand Values

• •Quality
• •Comfort/Support
• •Style/Self-Expression
• •Sustainability
• •Boldness

Best Practices

• •Use youth-oriented language and slang sparingly to maintain authenticity without alienating potential customers.
• •Highlight the duality of 'bodenlos' - its association with both extreme sports and a rebellious attitude.
• •Emphasize the organic nature of materials and the 'support/stability' provided by the clothing to appeal to a wider audience.
• •Showcase diversity in the product range, appealing to both sporty and style-conscious individuals.
• •Incorporate user-generated content to build a community and demonstrate the brand's appeal.

Social Perception

A cool, daring, and environmentally conscious brand that resonates with a young, active audience, providing high-quality, comfortable clothing that supports their lifestyle and self-expression.

Copy Examples

• •Bodenlos: Clothing that's as limitless as you are. Organic threads for the fearless.
• •Gear up with Bodenlos. From skate parks to chill days, we've got you covered in organic comfort.
• •Bodenlos: Not just clothes, it's a statement. Express yourself with organic style.
• •Hitting the streets or the waves? Bodenlos has the organic gear that keeps you going.
• •Bodenlos: Quality that supports your lifestyle. Sustainable style that stands out.