Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Inspiring and Encouraging, Community-Oriented, Helpful and Supportive

Brand Values

• •Creativity & Inspiration
• •Quality
• •Passion
• •Community
• •Handmade/Artisanal
• •Learning and Sharing

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality traits (e.g., enthusiastic, helpful, whimsical), preferred vocabulary (and words to avoid), sentence structure, and use of humor or emojis. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to – their interests, skill levels, and what motivates them. Tailor the language to resonate with fellow craft enthusiasts who appreciate passion and a personal touch.
• •Be Authentic and Passionate: Let genuine enthusiasm for crafting and your products shine through. If the founder's story is central, weave that personal touch into the narrative where appropriate. Avoid overly corporate or generic language.
• •Focus on "You" and Community: Address the customer directly (using "you" and "your"). Foster a sense of community by asking questions, encouraging sharing, and using inclusive language ("we," "let's create together").
• •Maintain Consistency Across All Channels: Whether it's a website product description, a social media update, an email, or a video script, the tone should feel familiar and aligned with the established brand voice. Regularly review content to ensure it adheres to the guidelines.

Social Perception

Positive Engagement, Source of Inspiration, Supportive Community Hub, Trustworthy and Passionate

Copy Examples

• •Unleash your imagination with our vibrant new fabric collection! 🧵✨ Soft, dreamy, and waiting for your next masterpiece. What will you create today? Share your ideas below! #MerceriaCreativaTania #NewArrivals #FabricLove #SewInspired #CraftYourHeartOut
• •Always wanted to learn crochet? Or maybe just looking to pick up some new stitches? Join Tania for a fun and friendly workshop! We'll provide the yarn, the hooks, and all the guidance you need. Let's get hooking! Limited spots – sign up on our website! [Link] #CrochetLove #Workshop #CraftCommunity #LearnToCrochet #HandmadeFun
• •Wrap yourself in creativity! Our 'Sunset Glow' yarn bundle features a curated selection of our softest, richest yarns, perfect for that cozy scarf or vibrant blanket you've been dreaming of. Each skein is chosen with love, just for you. Let your needles dance! #YarnAddict #KnittersOfInstagram #CreativeHaberdashery #QualityYarn #MerceriaCreativa
• •Hello, creative soul! ✨ Stuck for weekend project ideas? Tania's new step-by-step tutorial for a charming [Project Name, e.g., Amigurumi Bunny] just dropped on our blog! Grab your [materials, e.g., hooks and cotton yarn], a cup of tea, and let's make something beautiful together. Happy crafting! [Link to Blog/Tutorial] #DIYCrafts #CraftTutorial #HandmadeWithTania #CreativeInspiration
• •Spring into Creativity! 🌸 Explore fresh project kits, blooming new arrivals, and all the inspiration you need to make this season your most creative yet. Enjoy [Discount/Offer] on all [Category] this week! #SpringCrafts #HandmadeHome #MerceriaCreativaTania #CraftSupplies #GetCreative