Brand Tone

Enthusiastic and Passionate, Community-Focused and Inclusive, Informal and Relatable, Trendy and Current, Visually Driven

Brand Values

• •Passion for Anime
• •Community
• •Self-Expression
• •Quality
• •Customer Satisfaction
• •Authenticity

Best Practices

• •Use terminology, inside jokes, and references that resonate with the anime community
• •Let genuine passion for anime shine through in your wording. Use exclamation points, emojis, and energetic adjectives.
• •Ask questions, run polls, and encourage user-generated content. Make your audience feel like they are part of a conversation and community.
• •Keep up-to-date with new anime releases, trending memes within the anime community, and popular discussion topics to ensure your copy feels relevant and timely.
• •Ensure your copy complements the visual elements. The overall vibe should always align.

Social Perception

Customers and followers see it as a dedicated source for anime merchandise. The brand is viewed as being 'in touch' with anime culture and fan interests. There's an appreciation for the variety of products and the representation of popular anime series. Engagement on social media indicates an active and interested community that resonates with the brand's content and offerings.

Copy Examples

• •🔥 NEW DROP ALERT! 🔥 Unleash your inner Titan with our latest Attack on Titan collection! ⚔️ From epic tees to jaw-dropping hoodies, gear up and show your allegiance. Which piece are you copping first? Let us know below! 👇 #AttackOnTitan #ShingekiNoKyojin #AnimeMerch #AnimeVibeShop #NewArrival
• •Nani?! 😱 You haven't seen our latest Demon Slayer restock? Tanjiro & Nezuko are waiting! ✨ Swipe up to snag yours before they vanish like a demon in sunlight! What's your go-to breathing style? 💨 #DemonSlayer #KimetsuNoYaiba #AnimeSwag #OtakuLife #AnimeVibe
• •Level Up Your Wardrobe! 🚀 For a limited time, get 15% OFF all Jujutsu Kaisen gear! Use code: DOMAINEXPANSION at checkout. Don't miss out on cursed energy savings! 😉 #JujutsuKaisen #GojoSatoru #AnimeDeals #AnimeFashion #AnimeVibeShop
• •That feeling when you find merch for your underrated fave anime. 😌 We see you, true fans! What's an anime you wish had more awesome gear? Maybe we can make it happen! ✨ #AnimeCommunity #HiddenGems #WeLoveAnime #AnimeVibe
• •We're not just a store; we're fellow fans on a mission! 💖 Anime Vibe Shop was born from a pure love for epic storytelling, unforgettable characters, and the vibrant energy of anime. Every design is a high-five to the culture we adore. Thanks for being part of our vibe! 🙏 #AnimeLovers #ByFansForFans #OtakuWorld #AnimeFamily #OurStory