Brand Tone

Energetic, Enthusiastic, Adventurous, Thrill-Seeking, Authentic, Relatable, Community-Focused, Playful, and Fun

Brand Values

• •Passion for Board Sports
• •Adventure and Exploration
• •Community and Connection
• •Authenticity
• •Living Life to the Fullest ("Stoke")
• •Perseverance and Skill Development

Best Practices

• •Use Active & Energetic Language: Incorporate verbs and exclamations that convey excitement and motion (e.g., \"shred,\" \"carve,\" \"explore,\" \"conquer,\" \"Lesssgooo!\").
• •Speak Authentically (Like a Friend): Write in a conversational, approachable style. Share genuine experiences and connect with the audience on a personal level, as seen in their \"Story.\"
• •Embrace Your Community's Lingo: Use terms and hashtags relevant to the board sports and adventure community (#sendit, #stoke, #ridelife). This shows you're part of the culture.
• •Focus on the \"Why\" Not Just the \"What\": Highlight the feeling and lifestyle associated with the products – the adventure, freedom, and thrill – rather than just the features of the apparel. It's about the \"style, a feel, and a fit\" that embodies \"the spirit of adventure and thrill of the ride.\"
• •Be Consistent Across All Platforms: Ensure the tone used on the website matches the tone on Instagram, TikTok, YouTube, and any other communication channels. This builds a cohesive and recognizable brand identity.

Social Perception

Engaged Audience, Positive Sentiment, Seen as Authentic, Inspirational for Adventure

Copy Examples

• •Website Banner/Social Media Ad: "Stop Watching. Start Riding. Borilla Snaps gear is built for your next adventure. Shop the collection and #SENDIT!"
• •Product Description (for a Hoodie): "From dawn patrol to sunset sessions, our Everyday Hoodie is your go-to. Crafted for comfort, designed for the ride, and built to keep up with your hype. This isn't just a hoodie, it's a statement. What adventure are you fueling today? #BorillaSnaps #RideOn"
• •Instagram Caption (for an action shot): "Chasing that golden hour glow and the perfect ride! 🤘 Every day is a chance to push limits and create new snaps. What's your favorite way to get stoked? 👇 #BorillaLife #AdventureFuel #BoardSports"
• •Email Subject Line (for a new product launch): "⚡️ FRESH GEAR DROP! Level Up Your Ride with Borilla Snaps! ⚡️"
• •Blog Post Intro (about a recent trip): "Trading concrete jungles for actual jungles (and epic ride spots!). Just got back from [Location] and the stoke is REAL. We pushed some boundaries, found some insane lines, and made memories that’ll last a lifetime. Get ready for the full rundown and maybe a little inspiration for your own escape. Lesssgooo!"