Brand Tone

Enthusiastic & Direct, Value-Oriented, Informal & Accessible, Urgent (at times)

Brand Values

• •Value for Money: Providing customers with significant discounts on a variety of goods is central to their proposition.
• •Variety & Discovery: Offering a wide and ever-changing assortment of products, creating a "treasure hunt" experience.
• •Customer Savings: The business model is built on sourcing discounted goods and passing those savings to the customer.
• •Accessibility: Aiming to make a wide range of products affordable to more people.
• •Community Focus (local): Their Facebook activity and physical store presence suggest a connection with the local community in Nicholasville, KY.

Best Practices

• •Focus on Value & Savings: Always lead with the benefit for the customer – how much they can save and the great deals they can find. Use words like "Save," "Discount," "Bargain," "Deal," "Affordable."
• •Keep it Enthusiastic & Direct: Use exclamation points (sparingly but effectively), active voice, and clear, concise language. Get straight to the point about the offers.
• •Create a Sense of Urgency (Authentically): Since inventory in liquidation changes rapidly, authentically convey this scarcity and the limited-time nature of deals to encourage prompt action. Phrases like "While supplies last," "Going fast," "Don't miss out" work well.
• •Embrace the "Treasure Hunt" Narrative: Acknowledge and celebrate the excitement of discovering unexpected items at great prices. Use language that evokes curiosity and discovery.
• •Be Approachable & Friendly: Maintain an informal, welcoming tone, especially on social media where direct interaction occurs. Respond to comments and questions in a helpful and friendly manner. Avoid overly formal or corporate language.

Social Perception

Bargain Hunter's Paradise, Hit-or-Miss Excitement, Good Value, Variable Condition, Locally Known (for physical store), Trustworthy (for its niche)

Copy Examples

• •Facebook Post (New Electronics): 🤯 HUGE Electronics Drop just landed at AAW Liquidation! 🎧 TVs, tablets, headphones & more at prices that'll make your jaw drop. Don't walk, RUN! These deals won't last. #AAWLiquidation #TechDeals #SaveBig #NicholasvilleKY
• •Website Banner (Homepage): Your Treasure Hunt Starts Here! Amazing Deals on Thousands of Items. New Arrivals Daily – Unbeatable Prices Guaranteed!
• •Instagram Story (Highlighting a unique item): (Video panning over a unique furniture piece) Woah! 🤩 Look what just came in! This incredible [Item Type] could be yours for a steal. First come, first served at our Nicholasville store! #AAWTreasure #LiquidationFinds #HomeDecorOnABudget
• •Email Subject Line (Weekend Sale): 💥 Weekend Blowout! Up to 70% OFF EVERYTHING at AAW Liquidation! 💥
• •In-Store Signage: DON'T MISS OUT! Fresh Pallets Just Arrived! Amazing Brands, Unbelievable Prices. Happy Bargain Hunting!