Brand Tone

Aspirational & Trendy, Feminine & Stylish, Friendly & Engaging, Personal & Relatable, Playful & Modern (on TikTok)

Brand Values

• •Style & Individuality
• •Quality
• •Customer Satisfaction
• •Joy & Positivity
• •Female Empowerment/Entrepreneurship

Best Practices

• •Develop a Brand Voice Guide: Clearly document the tone (e.g., "aspirational but friendly," "stylish yet approachable"), key messaging points, preferred vocabulary (and words to avoid), and emoji usage guidelines. Share this with anyone creating content.
• •Know Your Audience: Continuously research and understand the target demographic. Tailor the tone to resonate with their aspirations, language, and aesthetic preferences. The style-conscious individual who values personalization is key.
• •Consistency Across Platforms (with Nuance): While the core tone should be consistent, allow for slight variations appropriate to each platform. For example, TikTok can be more playful and informal than a product description on the website, but both should still feel like "Scarlett Lily."
• •Storytelling & Founder's Voice: Continue to weave in Lily's passion and the brand's origin story. This adds authenticity and a personal touch that reinforces the friendly and relatable aspects of the brand. "Scarlett Says..." sections are a good example.
• •Visual & Textual Harmony: Ensure that the visual elements (photography, videography, graphics) and the written copy work together to convey the same mood and message. A bright, stylish photo should be paired with equally chic and engaging text.

Social Perception

Positive, Stylish & Desirable, Gift-Worthy

Copy Examples

• •Instagram Post (New Phone Case Collection): "Meet your tech's new best friend! ✨ Our latest collection of personalised phone cases has just dropped – designed to make your style pop and your personality shine. Which one is calling your name? #ScarlettLily #NewCollection #PersonalisedStyle #TechAccessories #ElevateYourEveryday"
• •Product Description (Laptop Sleeve): "Protect your powerhouse in style. Our chic laptop sleeves aren't just about safeguarding your tech; they're about making a statement wherever you go. Crafted with love and an eye for detail, because your hustle deserves to look good. #WorkInStyle #LaptopFashion #ScarlettStyle"
• •Email Subject Line (Sale Promotion): "💖 Spoil Yourself (and Your Tech!) with a Little Scarlett Lily Treat 💖"
• •TikTok Video Idea (Packing an Order): (Upbeat trending audio) Text overlay: "Packing up some gorgeousness! 😍 Obsessed with this personalized combo for [Customer Name/Initial]! Who else needs a style upgrade for their phone? ✨ #PackingOrders #SmallBusiness #PersonalisedGifts #PhoneCase #ScarlettByLily"
• •Website Banner (Homepage): "Define Your Style. Protect Your Tech. Discover unique, personalised accessories by Scarlett Lily and make every day a little more fabulous."