Brand Tone

Artistic & Creative, Authentic & Rooted, Personal & Passionate, Elegant & Contemporary, Quality-Conscious

Brand Values

• •Originality & Exclusivity
• •Tradition Reimagined
• •Craftsmanship & Quality
• •Customer Satisfaction
• •Faith/Spirituality

Best Practices

• •Emphasize "Handmade" and "Artistic Origin": Consistently use terms like "handmade prints," "hand-painted," "artisan-crafted," "original designs," and "wearable art" to reinforce the brand's core differentiator.
• •Balance "Modern" and "Traditional": Use language that reflects the fusion. For instance, "contemporary take on classic motifs," "heritage-inspired designs for the modern woman," or "timeless tradition with a fresh perspective."
• •Tell the Story: Weave in elements of Simran's journey, the inspiration behind prints (if applicable for specific collections), and the meaning of "Satwah" to create a personal and authentic connection.
• •Use Evocative and Sensory Language: Words like "soulful," "vibrant," "intricate," "flowing," and "elegant" can help convey the aesthetic and feel of the garments.
• •Maintain a Warm and Passionate Voice: The copy should reflect the founder's passion for her craft and a genuine desire to offer unique, beautiful clothing. Avoid overly formal or generic corporate language. Be approachable and authentic.

Social Perception

Positive Customer Feedback, Recognized for Exclusivity, Appreciation for Design & Quality, The Instagram engagement suggests an audience that appreciates the visual appeal and style of the clothing.

Copy Examples

• •Satwah by Simran: Where Art Meets Attire. Discover Our Soulful, Handmade Prints.
• •Embrace modern tradition with The Anira Suit Set. Each motif is born from an original painting, handcrafted in-house to bring you an exclusive piece of wearable art. Feel the essence of India, reimagined for today.
• •Let your style tell a story as unique as you are. Our handmade prints are more than just patterns; they're a whisper of heritage and a statement of contemporary elegance. ✨ #SatwahBySimran #HandmadeWithLove #IndianFashion #ModernTradition
• •Founded by Simran Bagga Bindra, Satwah is a celebration of unique, hand-painted prints transformed into contemporary Indian wear. We believe in fashion that’s both modern and deeply rooted in tradition, crafted with passion and precision in Delhi.
• •Unveil Your Uniqueness: New Hand-Painted Arrivals at Satwah by Simran!