Brand Tone

Informative & Educational, Gentle & Caring, Trustworthy & Authentic, Elegant & Modern, Empathetic & Relatable, Positive & Encouraging

Brand Values

• •Efficacy & Results
• •Gentleness & Safety
• •Natural Ingredients & Clean Beauty
• •Simplicity
• •Holistic Wellness
• •Transparency
• •Customer Satisfaction

Best Practices

• •Anchor in the Founder's Story: Continuously draw back to Hang’s initial frustration with harsh chemicals and her discovery of gentle, effective J-Beauty. This reinforces authenticity and relatability.
• •Prioritize "Gentle" and "Effective": These two words are core to the brand. Ensure copy consistently communicates that products are both kind to the skin/hair *and* deliver noticeable results.
• •Educate, Don't Just Sell: Explain the "why" behind ingredients and formulations (e.g., "backed by 113 years of research," pH 5.0 benefits). This builds trust and positions the brand as an expert.
• •Embrace Simplicity and Clarity: Reflect the J-Beauty principle of "no complicated routines" in clear, concise, and easy-to-understand language. Avoid overly technical jargon where simpler terms suffice.
• •Maintain a Caring and Empathetic Voice: Speak to the customer's needs and frustrations, offering Haruhi Beauty as a supportive solution. Use encouraging and positive language that focuses on skin/hair wellness and confidence.

Social Perception

Positive Customer Feedback, Emerging Brand Awareness, Association with J-Beauty, Trust in Natural and Gentle Formulas, Engaged Micro-Community

Copy Examples

• •(Instagram Post - Active Collagen+ Serum): "Rediscover your skin's youthful bounce. ✨ Our Active Collagen+ Serum, inspired by Japanese wisdom and backed by science, gently revitalizes from within. No harshness, just visible firmness and a radiant Haruhi glow. Ready for your transformation? #HaruhiBeauty #JBeautyGlow #GentleAntiAging"
• •(Facebook Ad - Skincare for Sensitive Skin): "Tired of skincare that irritates? So was our founder. That’s why Haruhi Beauty was born – to bring you gentle, effective care with natural ingredients. Experience the J-Beauty difference. Soothe, nourish, and love your skin again. Learn more and enjoy 15% off your first order! #SensitiveSkinSavior #HaruhiPromise #CleanBeauty"
• •(Product Page - Renewal Cream): "Embrace age-conscious skincare with Haruhi’s Renewal Cream. We’ve blended potent natural botanicals like Bakuchiol with science-backed peptides to visibly reduce fine lines and deeply nourish your skin. Gentle enough for daily use, powerful enough for results you can see and feel. Your journey to lasting youthfulness, naturally. #HaruhiSkincare #NaturalRetinolAlternative #NourishAndTransform"
• •(TikTok Video Caption - Hydrating Toner): "Hydration hitting different! 💧 Our J-Beauty inspired toner is packed with Active Collagen+ for that dewy, plump look without any sticky feeling. Gentle, effective, and your new skincare ritual fave! Tap to shop! #HaruhiHydration #CollagenBoost #SkincareSecrets #TikTokBeauty"
• •(Email Newsletter Subject: Your Skin Deserves Kindness (and Results!)) "Body: Hello [Name], At Haruhi Beauty, we believe gentle care and real results go hand-in-hand. Inspired by the time-honored beauty rituals of Japan, our formulas are crafted with natural ingredients to nourish and transform your skin without harsh chemicals. Discover the simplicity and efficacy of J-Beauty with our latest arrivals. [Link to Shop] P.S. Our founder, Hang, shares her story and why she created Haruhi for people just like us. [Link to Our Story]"