Brand Tone

Direct and Informative, Accessible and Inclusive, Aspiring to be Engaging, Developing

Brand Values

• •Variety/Comprehensiveness
• •Convenience
• •Enjoyment/Well-being
• •Practicality
• •Family Orientation

Best Practices

• •Develop a Simple Brand Voice Guide: Even a one-page guide outlining key tone words (e.g., "Friendly," "Helpful," "Inspiring," "Direct"), an "Our Voice Is/Is Not" section, and target audience personas can ensure everyone writing for the brand is aligned.
• •Focus on the "Why": Connect product features to the benefit of "leisure." Instead of just saying "Durable fishing rod," try "Cast your worries away with our durable fishing rod, built for countless peaceful hours by the water." This reinforces the "Lazertime" promise.
• •Use Consistent Terminology: Decide on preferred terms for common actions or product types (e.g., "Shop Now" vs. "Explore Collection," "Gear" vs. "Equipment") and use them consistently across all platforms.
• •Incorporate "Leisure" Language: Subtly weave words and phrases associated with relaxation, fun, hobbies, enjoyment, and personal time into the copy. Examples: "unwind," "discover," "your moment," "hobby time," "family fun," "relax and recharge."
• •Review and Refine Regularly: Periodically review website copy, social media posts, and ad creatives to ensure they still align with the intended tone and values. As the brand grows, the voice may need slight adjustments to better resonate with the evolving audience. Collect customer feedback where possible to understand how the tone is being perceived.

Social Perception

Emerging E-commerce Player, Generalist Appeal, Perception Tied to Product Experience, Neutral to Developing

Copy Examples

• •Homepage Banner: "Your Leisure Time Starts Now. Explore thousands of products for hobbies, home, and fun at Lazertime. Shop today and make every moment count!"
• •Facebook Post (Barbecue Products): "Fire up the flavor! 🔥 From grills to utensils, find everything you need for the perfect barbecue at Lazertime. Gather your friends, we'll bring the gear. Shop our BBQ collection: [Link]"
• •Instagram Ad (Home Decor): "Create your cozy corner. ✨ Discover unique decor items at Lazertime that turn your house into a home. Leisurely living starts here. Browse now: [Link]"
• •Email Subject Line (General Promotion): "Unwind & Discover: Your Next Lazertime Adventure Awaits!"
• •Product Description Snippet (Fishing Gear): "Escape to the water with reliable fishing gear from Lazertime. Quality rods, reels, and accessories designed for your best catch yet. Your peace of mind, our priority."