Brand Tone

Evocative & Romantic, Authentic & Story-driven, Respectful & Appreciative (of nature and culture), Elegant & Refined, Passionate & Personal

Brand Values

• •Connection to Nature
• •Cultural Heritage & Tradition
• •Authenticity & Uniqueness
• •Sustainability & Respect
• •Emotion & Evasion
• •Timelessness & Natural Style

Best Practices

• •Develop a Brand Voice & Tone Guide: Document the key characteristics of your brand's voice (overall personality) and the various tones (situational expressions of that personality) to be used across different platforms and communication types. This should include preferred vocabulary, sentence structure, and emotional intent.
• •Immerse in the Brand Story: Ensure all copywriters deeply understand the origin story, the inspiration (Polynesian culture, nature), and the core values (authenticity, respect, connection). This foundational knowledge will naturally infuse the copy with the right tone.
• •Use Evocative and Sensory Language: Consistently use words that appeal to emotions and senses, reflecting the beauty of nature and the depth of cultural inspiration (e.g., mystical, vibrant, serene, whispers).
• •Prioritize Storytelling: Frame product descriptions and brand messages not just around features, but around the stories, emotions, and cultural significance embedded in each piece.
• •Maintain Authenticity and Respect: Always speak from a place of genuine appreciation for Polynesian culture and the natural environment. Avoid cultural appropriation by ensuring the narrative is respectful, informed, and highlights the savoir-faire transmis de génération en génération (know-how transmitted from generation to generation) and fierté d'une culture vivante et vibrante (pride of a living and vibrant culture).

Social Perception

A niche, artisanal brand deeply connected to Polynesian culture and natural beauty, offering meaningful and unique jewelry.

Copy Examples

• •Takumoe: Wear the Soul of the Pacific. Discover handcrafted jewelry inspired by Polynesian shores and timeless traditions.
• •Let the iridescent glow of the Pacific lagoon adorn you. Our [Necklace Name], crafted from ethically sourced mother-of-pearl, whispers tales of sunlit waters and ancient artistry. A unique piece, as singular as your own story.
• •More than just jewelry, Takumoe is an emotion captured. Born from a profound love for Polynesian culture and the mystical beauty of its natural treasures, each creation is an invitation to escape and connect.
• •The ocean shares its secrets. Our new collection, 'Whispers of the Atoll,' has arrived – limited series pieces echoing the serene beauty of Polynesian craftsmanship. Find your story, wear its heart. #Takumoe #PolynesianJewelry #Handcrafted #OceanInspired #SustainableLuxury
• •An Ode to the Ocean: Discover New Arrivals from Takumoe