Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Collector-Centric & Knowledgeable, Trustworthy & Fair

Brand Values

• •Passion for Collecting
• •Customer Service Excellence
• •Fair Pricing
• •Community/Shared Interest
• •Curated Selection/Access

Best Practices

• •Speak Collector Language: Use terminology and references that resonate with the target audience (e.g., "grail," "chase," "exclusive," "vaulted"). This shows authenticity and understanding.
• •Emphasize the "By Collectors, For Collectors" Angle: Consistently weave in the narrative of being a family-run business fueled by a genuine passion for collecting. This builds trust and relatability.
• •Maintain a Friendly and Helpful Voice: Ensure all communications (website copy, emails, any future social media) are approachable, helpful, and enthusiastic, reflecting the "excellent customer service" promise.
• •Be Transparent and Fair: Clearly communicate pricing, shipping information, and pre-order details. Reinforce the "fair prices" value in messaging where appropriate.
• •Showcase Product Passion: Beyond just listing products, share enthusiasm for new arrivals, popular items, or interesting details about the collectibles. This could be through item descriptions or (if social media is developed) posts celebrating the fandoms they cater to.

Social Perception

A small, family-run business started by collectors is likely to be perceived positively if it consistently delivers on its promises of fair prices and good service. The name "It's Secret Collectibles" might also create a perception of exclusivity or finding hidden gems.

Copy Examples

• •Headline: Unbox Your Next Obsession! Body: Fuel your passion for collecting! At It's Secret Collectibles, we're a family of collectors bringing you the latest Funko Pops, Loungefly treasures, and more – all at fair prices. Dive in and discover your next grail!
• •Headline: From Our Collection to Yours. Body: As lifelong collectors, we get it. The thrill of the hunt, the joy of the find. That's why It's Secret Collectibles is dedicated to providing top-notch customer service and a curated selection of awesome pop culture gear. What will you discover today?
• •Headline: Your Secret Source for Awesome Collectibles! Body: Shhh... want in on a secret? It's Secret Collectibles is your go-to for sought-after Funko Pops, must-have Loungefly bags, and more. Pre-order upcoming releases and snag those in-stock gems before they're gone!
• •Headline: Fair Prices. Passionate Service. Amazing Finds. Body: We believe collecting should be fun and accessible. That's the heart of It's Secret Collectibles. Run by collectors, for collectors, we're committed to fair pricing and helping you build the collection of your dreams.
• •Headline: More Than Just a Store – We're Fellow Collectors. Body: Got a question about a Funko? Hunting for that specific Loungefly? We speak your language! At It's Secret Collectibles, expect passionate service from a family that shares your love for all things collectible.