Brand Tone

Approachable & Modern, Trustworthy & Ethical

Brand Values

• •Quality Craftsmanship
• •Ethical Sourcing
• •Timeless Elegance
• •Everyday Luxury

Best Practices

• •Highlight Core Values: Consistently weave in mentions of ethical sourcing, quality craftsmanship, and the timeless/versatile nature of the jewelry in product descriptions, social media, and 'About Us' sections.
• •Emphasize jewelry as a companion for life.
• •Use approachable language: Avoid overly formal or technical jargon. Focus on clear, concise descriptions that highlight the beauty and wearability of the jewelry.
• •Showcase the New York origin: Leverage the brand's New York roots to convey a sense of style, sophistication, and quality.
• •Incorporate customer testimonials: Feature positive reviews and stories to build trust and credibility.

Social Perception

Elegant, accessible, ethical, high-quality, New York-based jeweler.

Copy Examples

• •"Fine Jewelry that is easy to wear, made from ethically traceable materials and championed by skilled artisans."
• •"Alluring designs and colors for everyday wear, with collections suitable for work, formal occasions, and leisurewear."
• •"Quality built to last."
• •"A quality companion for a lifetime of moments."
• •"Ethically sourced natural diamonds, lab-grown diamonds, earrings, rings, and necklaces from our New York flagship store."