Brand Tone

warm, sincere, ethical, and community-oriented

Brand Values

• •Cruelty-Free
• •Vegan Ingredients
• •Natural & Plant-Based
• •Health & Well-being
• •Ethical Practices
• •Quality & Efficacy
• •Transparency & Trust

Best Practices

• •Always Emphasize Core Values: Continuously weave in mentions of 'vegan,' 'cruelty-free,' 'natural ingredients,' and the 'passion' or 'mission' behind the brand, as seen in their 'Our Story'. This reinforces what the brand stands for.
• •Use 'We' and Inclusive Language: Foster a sense of community by using 'we' (referring to the sister founders and the brand) and addressing the audience directly with 'you.' Phrases like 'Like you, we've faced...' create a relatable connection.
• •Tell Your Story Authentically: Share the 'why' behind the brand – the personal journey, the kitchen experiments, the desire for better products. This sincerity builds trust and emotional connection.
• •Maintain a Warm, Approachable, and Slightly Enthusiastic Voice: Use positive and inviting language. Words like 'goodies,' 'excitement,' 'inspired,' 'proud,' and 'journey' from their story convey this. Avoid overly technical or sterile jargon.
• •Focus on Benefits and Feelings (Aligned with Values): Highlight not just what the products do (cleanse, nourish) but how they make the customer feel (peace of mind, trust, part of a compassionate community). Connect product benefits back to the ethical and natural foundations of the brand.

Social Perception

Individuals seeking natural, vegan, and cruelty-free skincare, who are conscious about ingredients and ethical production. They would perceive the brand as aligned with their personal values.

Copy Examples

• •Meet your skin's new best friend! ✨ Our [Product Name] is lovingly crafted with the purest vegan ingredients and a promise: absolutely no cruelty, just happy skin. We started Earthie By Nature in our kitchen, searching for gentle, effective care we could trust – and now we're sharing our passion with you. Ready for a glow that feels as good as it looks? #EarthieByNature #VeganSkincare #CrueltyFreeBeauty #NaturalGlow
• •(Visual: Stirring ingredients, smiling faces) Hey Earthies! 👋 Ever wonder what goes into our [Product Type]? Lots of plant-powered goodness, a sprinkle of sisterly love, and a big commitment to keeping things 100% vegan and kind to our furry friends. We believe in skincare that nourishes you *and* our planet. Join our journey to a more compassionate world! 🌿💚 #EthicalSkincare #PlantBased #HandmadeWithLove #EarthieJourney
• •Dearest Earthie family, remember how we embarked on this journey together, seeking skincare that’s both kind to our skin and our animal friends? Well, thanks to your incredible support, we're about to get even better! Get ready for new treasures, same heartfelt values. Sneak peeks coming soon to our VIP list! (Link to sign up)
• •[Product Name] - Soothing Lavender Body Butter. Dreaming of serene, hydrated skin? Our Soothing Lavender Body Butter is a hug in a jar. We whip together nourishing shea butter and calming lavender – all vegan, all cruelty-free, all made with the care we’d want for our own skin. Because you deserve a moment of peace and products you can fully trust.
• •Tired of compromising your values for your skincare? So were we. That’s why Earthie By Nature was born – from a sisterly mission for effective, vegan, and always cruelty-free body care. Discover the difference pure, plant-based ingredients make. Shop our consciously crafted collection (link in bio). #VeganBeauty #CrueltyFreeLiving #EthicalChoices #NaturalSkincare