Brand Tone

Empowering & Affirming, Knowledgeable & Trustworthy, Community-Oriented & Friendly, Quality-Focused

Brand Values

• •Natural Hair Health: Prioritizing products that promote natural hair growth and restore hair health, using vegan, sulfate-free, alcohol-free, and paraben-free formulas.
• •Quality & Efficacy: Commitment to providing high-quality beauty supplies that deliver results, as evidenced by product descriptions and customer testimonials.
• •Customer Satisfaction: Focus on providing excellent customer service, fast shipping, and a positive shopping experience.
• •Accessibility: Providing an online beauty supply shop with a wide range of products 'at your fingertips.'

Best Practices

• •Highlight Expertise and Quality Ingredients: Consistently mention the owner's credentials as a Licensed Natural Hair Care Specialist and the specific benefits of the product formulations (e.g., vegan, sulfate-free) to build trust and underscore quality.
• •Showcase Customer Testimonials: Use authentic customer feedback to demonstrate the effectiveness of products and excellent customer service. Obtain permission to showcase their results.
• •Create Educational Content: Share tips, tutorials, and information about natural hair care, protective styles, and the benefits of using vegan, sulfate-free products.
• •Engage on Social Media: Actively participate in conversations about natural hair and beauty, and encourage customers to share their experiences with the brand. Reference community aspects like Facebook groups.
• •Run Social Media Contests and Giveaways: Offer hbhair.us products, reward engagement, and showcase the benefits of your product.

Social Perception

Positive within its direct customer base. Customers seeking natural, vegan hair care options and quality virgin hair extensions likely perceive the brand as a specialized and trustworthy source.

Copy Examples

• •Revitalize your heavenly beautiful self with our natural hair care line.
• •As a Licensed Natural Hair Care Specialist, I've formulated products with your hair's health in mind.
• •Join our community and discover the beauty of natural hair.
• •Experience the difference of high-quality, vegan, sulfate-free hair care.
• •Discover the difference quality makes...