Brand Tone

Traditional, Warm & Friendly, Authentic, Proudly Mexican, Nostalgic

Brand Values

• •Tradition
• •Quality
• •Authenticity
• •Family
• •Joy & Celebration
• •Craftsmanship

Best Practices

• •Embrace Heritage Storytelling: Consistently weave in the brand's history, family roots, and connection to Puebla's traditions in your copy. Use phrases that evoke a sense of legacy and time-honored practices.
• •Use Warm and Evocative Language: Opt for words that convey joy, comfort, sharing, and nostalgia. Describe the sensory experience of the sweets – the taste, texture, and aroma – in an inviting manner.
• •Highlight "Artisanal" and "Authentic": Regularly emphasize that the products are handcrafted, made with traditional recipes, and offer a genuine taste of Mexican confectionery. Avoid overly modern or trendy jargon.
• •Speak Directly to Community and Family: Frame your messaging around shared moments, celebrations, and the joy of bringing people together with your sweets. Address your audience in a friendly, approachable manner.
• •Maintain Visual-Textual Harmony: Ensure that the imagery used alongside your copy (e.g., on social media, website) aligns with the traditional, warm, and authentic tone. Photos should be appealing and reflect the quality and handcrafted nature of the products.

Social Perception

Customers perceive Santo Dulce as a provider of delicious, high-quality, traditional Mexican sweets. There's an appreciation for the brand's heritage and the authentic taste of their products, often described as reminiscent of homemade or classic recipes. The brand is seen as trustworthy and a good representative of Mexican confectionery traditions. Positive comments often highlight the flavors, the texture of the sweets, and the memories they evoke.

Copy Examples

• •Headline (Website/Social Media): Santo Dulce: Savor Over 50 Years of Puebla's Sweetest Tradition, Crafted by Our Family for Yours.
• •Product Description (Borrachitos): Experience the authentic joy of Puebla with our traditional Borrachitos. Each bite is a taste of heritage, lovingly handcrafted using our cherished family recipe. Perfect for sharing, or for a sweet moment just for you.
• •Instagram Post Caption: Sweeten your day the Santo Dulce way! ✨ Our artisanal Merengues are a little piece of heaven, made with passion and the authentic flavor of Mexico. What memory does a good merengue bring to you? #SantoDulce #MexicanSweets #Artisanal #SweetTradition #MadeInMexico
• •Facebook Ad Copy: Looking for the true taste of traditional Mexican sweets? Santo Dulce brings generations of flavor right to your doorstep. From our classic Borrachitos to delicate Macarrones, discover the sweet legacy of Puebla. Order online today!
• •About Us Snippet: At Santo Dulce, we don't just make sweets; we preserve sweet memories. For over half a century, our family has been dedicated to crafting authentic Mexican candies with the same love and traditional recipes passed down through generations. Taste the warmth of our heritage in every bite.