Brand Tone

personal, caring, passionate, informative, trustworthy, engaging, friendly, relatable, uplifting and wellness-focused

Brand Values

• •Natural & Organic
• •Quality & Handcrafted
• •Gentle & Safe
• •Nourishment & Wellness
• •Sustainability & Eco-consciousness
• •Transparency
• •Personal Care & Passion
• •Community Engagement

Best Practices

• •Always Circle Back to the "Why": Root your copy in the founder's personal story and the mission to provide gentle, natural skincare. This ensures authenticity and a caring tone.
• •Highlight Natural Ingredients & Benefits Clearly: Be transparent and informative about the organic ingredients used and their specific benefits for the skin and well-being. Avoid overly technical jargon; keep it accessible.
• •Infuse Warmth and Approachability: Use friendly, inviting language, especially on social media. Ask questions, encourage interaction, and share relatable content alongside product promotions.
• •Emphasize "Handcrafted" and "Small Batch": Consistently remind the audience of the care, quality, and personal touch that goes into each product due to its handcrafted nature. This reinforces the values of quality and passion.
• •Maintain an Uplifting and Positive Voice: Focus on the positive aspects of natural skincare – nourishment, wellness, feeling good in one's skin, and the joy of using eco-conscious products.

Social Perception

trustworthy, high-quality, and caring

Copy Examples

• •Remember Shari's story? How a mother's concern for her baby's sensitive skin sparked a journey into natural skincare? That same love and care is poured into every bar of our [Soap Name]. Handcrafted with the gentlest organic ingredients because we believe your skin deserves only the purest touch. ✨ #LatherWithLove #NaturalSkincare #GentleOnSkin #OrganicGoodness #HandcraftedCare
• •Nourish Your Skin, Naturally. At LATHER Beauty, we're committed to transparency and quality. Our handcrafted soaps are made with love, organic ingredients, and a promise: to be kind to your skin and the planet. Discover the LATHER difference. 🌿 #PureIngredients #EcoConsciousBeauty #SmallBatchSoap
• •Ever wonder what goes into your favorite LATHER Beauty bar? 🛁 It's a sprinkle of passion, a dash of nature's best, and a whole lot of care! Watch us craft our [Soap Name] soap – gentle, organic, and made just for you. What scents do you want to see next? Let us know! 👇 #HandmadeSoap #OrganicSkincare #BehindTheScenes #LATHERBeauty #SoapMaking #NaturalWellness
• •Introducing [New Product Name]! ✨ We heard your requests for [specific need/scent], and Shari has been passionately crafting the perfect blend. Made with [key natural ingredient 1] and [key natural ingredient 2], this new addition is designed to [benefit, e.g., 'soothe and hydrate,' 'uplift and energize']. Experience the gentle power of nature, handcrafted for your well-being. Shop now and embrace your natural radiance! #NewCollection #LATHERBeauty #NaturalIndulgence #SkinWellness
• •Tired of harsh chemicals in your skincare? So were we. That’s why LATHER Beauty was born. From our family to yours, we offer handcrafted, organic soaps made with sustainably sourced ingredients and eco-friendly packaging. Make the switch to skincare that cares – for you and for the Earth. 💚 Learn Our Story and Shop a Kinder Clean. #SustainableSkincare #OrganicLiving #LATHERBeautySoaps #ChemicalFree #ProtectYourSkin