Brand Tone

Approachable & Modern, Enthusiastic & Passionate, Quality-Conscious, Community-Oriented

Brand Values

• •Passion for Golf
• •Quality & Design
• •Accessibility/Inclusivity
• •Swiss Identity
• •Customer Care

Best Practices

• •Speak the Golfer's Language, Modernly: Use common golf terms but avoid overly technical jargon unless explaining a specific product benefit. Keep the language fresh, energetic, and relatable to a contemporary audience.
• •Emphasize Passion and Experience: Convey a genuine love for golf. Share the excitement of the game, the beauty of the course, and the satisfaction of playing well. Use words that evoke positive golfing experiences.
• •Highlight Swiss Origin & Quality: Subtly weave in the Swiss design and quality aspects. This can build trust and differentiate the brand. Phrases like "Designed in Zurich," "Swiss precision for your game" can be effective.
• •Be Inclusive and Encouraging: Especially on platforms like TikTok, maintain an encouraging tone that welcomes new players and celebrates the joy of the game, reinforcing the "golf is easy" (and fun) message.
• •Visual-Verbal Harmony: Ensure the tone of the copy matches the visual style of the brand (e.g., modern, clean, dynamic). If the images show stylish, active golfers, the copy should reflect that energy and not be overly formal or traditional.

Social Perception

Positive (among reviewed customers), Niche & Emerging, Focused on the Modern Golfer

Copy Examples

• •Headline: More Than Just Golf. It's Your Game. Your Style. | Clubs Clothing Switzerland Body: Forget stuffy. We're about fresh designs, quality gear, and that feeling of a perfectly hit shot. Born in Zurich, made for your best round yet. #clubsclubgolf
• •Social Media Post (Image: Stylish golfer wearing Clubs cap & polo): Sun's out, clubs out! ☀️⛳️ Our latest collection is here to keep you looking sharp and feeling comfortable from the first tee to the 19th hole. What course are you conquering this weekend? #ClubsClothingGolf #SwissGolfStyle #GolfFashion
• •Product Description (for a Polo Shirt): Swing with confidence. Our [Polo Name] isn't just another golf shirt. It's designed in Switzerland for ultimate comfort and a modern fit that moves with you. Premium fabric, sharp details – because your game deserves the best. #GolfEssentials #ClubsClothing
• •Email Subject Line: Ready to Elevate Your Golf Game? 🏌️‍♂️ Email Body Snippet: At Clubs Clothing, we believe golf wear should be as dynamic and exciting as the game itself. Discover our new arrivals, designed in Switzerland to blend performance with a style that’s all you. Click here to explore the collection and find your new favorites.
• •Website Banner: Clubs Clothing: Swiss Design. Fairway Ready. Express Your Game.