Brand Tone

Rebellious & Edgy, Humorous & Provocative, Bold & Confident, Street-Oriented & Youthful, Niche (Biker Culture)

Brand Values

• •Non-Conformity/Individuality
• •Freedom
• •Boldness/Fearlessness
• •Authenticity (Street Style)
• •Community (Implied Biker/Street Culture)

Best Practices

• •Develop a "Voice Guide": Document the key characteristics of your brand's tone (e.g., rebellious, humorous, bold), including acceptable and unacceptable words/phrases.
• •Know Your Audience Inside Out: Continuously engage with and understand the target motorcycle and streetwear communities to ensure the language resonates authentically.
• •Storytelling through Slogans & Descriptions: Use product names, descriptions, and campaign slogans as opportunities to reinforce the edgy and rebellious personality.
• •Visual Consistency: Ensure that imagery, font choices, and overall design on the website and any marketing materials match the bold, street-inspired, and slightly gritty tone of the copy.
• •Authentic Engagement (if expanding to social media): If the brand develops a more direct social media presence for clothing, content should reflect the lifestyle and attitudes of the target audience, not just push products. Use language and share user-generated content that aligns with the rebellious, free-spirited biker/streetwear vibe.

Social Perception

Likely perceived positively by individuals within the motorcycle and streetwear communities who appreciate the edgy, rebellious aesthetic and humor. The provocative slogans might be polarizing for a wider audience, potentially seen as immature or promoting recklessness by those outside the target demographic. The connection to "RUN IT LDN" talent platform and the motovlogger promotion suggests an attempt to build credibility and coolness within specific youth and subculture niches.

Copy Examples

• •Headline: Don't Follow The Pack. Lead It. Body: They make rules. We make statements. Gear up with RunIt! and show them what real freedom looks like. Our latest drop is here – built for the ride, styled for the street. Call to Action: Shop The Rebellion.
• •Headline: Too Loud? You're Too Old. Body: This isn't your grandma's knitwear. RunIt! Clothing: unapologetically bold streetwear inspired by the raw energy of the bike life. If they don't get it, they're not meant to. Call to Action: Get Your Gear.
• •Headline: Warning: May Cause Disapproval. Body: Our Kevlar Armoured Hoodies: Look good, ride hard, and maybe ruffle a few feathers. Engineered for the streets, designed to stand out. What's the point of blending in? Call to Action: Ride Hard. Look Good.
• •Headline: Speed Limits Are Suggestions, Right? Body: Okay, maybe not. But your style doesn't have to play by the rules. The "WHAT THE F#CK IS A SPEEDLIMIT" hoodie. Wear it if you dare. Call to Action: Shop Now. Stay Bold.
• •Headline: Run The Streets. Don't Let Them Run You. Body: From the tarmac to the block, your gear should speak for itself. RunIt! delivers streetwear that’s as fearless as you are. This is more than clothing; it's an attitude. Call to Action: Own The Street.