Tono de Marca

Authentic & Natural, Caring & Trustworthy, Friendly & Engaging, Enthusiastic & Positive

Valores de Marca

• •Animal Welfare
• •Natural & Purity
• •Quality & Durability
• •Sustainability
• •Customer Connection

Mejores Prácticas

• •Always Prioritize 'Natural' and 'Safe': Ensure your language consistently reflects the natural origin and safety benefits of your products. Use words like "pure," "unprocessed," "gentle," "wholesome," "no additives."
• •Speak from a Pet Lover's Perspective: Use warm, empathetic language that resonates with dog owners. Show you understand their desire for the best for their pets. Refer to dogs as companions, family members, or best friends.
• •Keep it Simple and Clear: Your messaging should be straightforward and easy to understand. Avoid overly technical jargon. Focus on the direct benefits for the dog and owner.
• •Encourage and Showcase Community: Actively invite user-generated content. When sharing it, use appreciative and engaging language. Make your customers and their pets the heroes of your story.
• •Maintain an Enthusiastic and Positive Voice: Let that enthusiasm shine through in your copy, especially on more dynamic platforms like TikTok and Instagram. Use positive adjectives and convey a sense of fun and happiness.

Percepción Social

A provider of high-quality, natural dog chews. A trustworthy brand that cares about dog safety and health. A good option for owners of dogs that are strong chewers. A brand with an appealing, nature-focused aesthetic.

Ejemplos de Copy

• •Pure Joy, Naturally Chewed. Discover our 100% natural tree heather roots – the durable, safe, and satisfying chew your dog has been waiting for. Because nothing beats nature's best.
• •Look at that happy face! 🐾 Max is loving his Nature Bark chew root, and his humans love that it's all-natural, super durable, and keeps him happily occupied. What does your furry friend think? Share your pics with #NatureBarkJoy!
• •Headline: Tired of chews that don't last? Body: Give your power chewer the long-lasting, natural satisfaction of a Nature Bark root! Sustainably sourced and crafted for safety, it's the guilt-free treat that keeps tails wagging for hours. Shop now and see the difference! Call to Action: Spoil Your Pup
• •Video: Dog excitedly receiving and starting to chew a Nature Bark root. Text/Voiceover: Watch this! From bored to bliss in 3 seconds. 🤩 Nature Bark's natural chew roots are a game-changer for energetic pups. 100% natural, 100% fun! #DogLife #NaturalDogChew #HappyDog
• •At Nature Bark, we believe simplicity is best. That's why our chew roots are just that – pure, untreated tree heather, sustainably harvested and air-dried to perfection. No additives, no splinters, just hours of healthy, happy chewing for your beloved companion.