Brand Tone

Passionate & Enthusiastic, Exclusive & Curated, Approachable & Personal, Contemporary & Edgy, Professional & Trustworthy

Brand Values

• •Artistic Integrity & Creativity
• •Quality & Exclusivity
• •Customer Centricity & Engagement
• •Passion for Urban & Contemporary Art
• •Accessibility (to curated art)

Best Practices

• •Embrace Urban Language (Authentically): While maintaining professionalism, incorporate language that resonates with the street art and urban culture vibe. Words like "raw," "edge," "pulse," "fresh" can be effective if used genuinely and not forced.
• •Highlight Exclusivity and Timeliness: Continuously use terms like "limited edition," "exclusive drop," "new release," "weekly" to create a sense of urgency and speciality, reinforcing the "drop" culture.
• •Emphasize Artist Stories: Share the narratives behind the artists and their work. This aligns with the value of being "committed to our artists" and allowing their "creative spirit to come to light." This adds depth and a personal touch.
• •Maintain a Personal and Accessible Voice: Even in broader communications, reflect the approachability of dealing directly with the owner. Use "we" and "you" to foster a connection. Ensure calls to action are inviting.
• •Showcase Quality and Curation: Consistently mention the curated nature of the collection and the high quality of the art and service. This reinforces trustworthiness and the gallery's discerning eye.

Social Perception

Respected Curator, Artist-Friendly, Customer-Focused & Reliable, Go-To Source for Collectors, Authentic

Copy Examples

• •Headline: NYC's Concrete Heartbeat. Now On Your Walls. Body: 1 DROP GALLERY brings the raw energy of street art from global creators directly to you. Discover limited editions and originals that pulse with urban spirit. New drops weekly. Don't just collect art, collect culture. Call to Action: Explore the Drop.
• •Headline: Beyond the Canvas: Own a Piece of the Street. Body: We're not just a gallery; we're a direct line to the visionaries shaping contemporary urban art. At 1 DROP GALLERY, every piece is handpicked, every artist championed. Experience art with an edge. Call to Action: Meet Our Artists.
• •Headline: The Owner's Eye, The Artist's Soul. Body: Tired of faceless galleries? At 1 DROP GALLERY, you connect directly with the passion behind the art. We value quality, unique voices, and you – the collector. Find your next inspiration with us. Call to Action: Start a Conversation.
• •Headline: Fresh Drops. Raw Talent. Your Collection, Elevated. Body: From the streets of New York to your space, 1 DROP GALLERY delivers exclusive limited editions and captivating originals weekly. Fuel your passion for contemporary urban art. Call to Action: Shop New Releases.
• •Headline: Art That Speaks Volumes. Service That Listens. Body: Discover a curated world of graffiti and street art backed by a commitment to quality and personal attention. 1 DROP GALLERY is where emerging talent and established icons converge. Call to Action: Find Your Piece.