Brand Tone

Chic & Trendy, Feminine, Aspirational yet Accessible, Engaging (within its community)

Brand Values

• •Style & Fashion-consciousness
• •Quality (implied)
• •Customer Connection (regional focus)
• •Self-Expression through Fashion

Best Practices

• •Define Your Audience Persona(s): Understand who you're talking to. All copy should resonate with the target persona's aspirations, needs, and language.
• •Develop a Core Messaging Framework: Identify key phrases, words, and emotional drivers that align with the brand's values. Use these consistently.
• •Maintain Language Consistency: Decide on the primary language for communication channels. If an English-speaking audience is also targeted, ensure a consistent and high-quality translation or separate, dedicated English-language communication.
• •Visual and Textual Harmony: Ensure the tone of the copy matches the visual aesthetic. Avoid jarring contrasts between what is seen and what is read.
• •Train and Align Your Team: Anyone creating content should understand and be able to replicate the brand's tone of voice. Create simple guidelines or a style sheet for reference.

Social Perception

Italian Focus, Fashion-Forward, Boutique Appeal

Copy Examples

• •Step into the new season with Fann's Boutique! ✨ Discover fresh arrivals and timeless pieces designed to make you feel effortlessly chic. What look will you create? #FannsBoutique #NewCollection #StyleInspo
• •Turn heads wherever you go. 👑 Our latest statement dress combines elegance with a modern twist. Perfect for those unforgettable moments. Shop the look now at fannsboutique.com! #DressToImpress #EveningWear #FannsStyle
• •Accessorize your ambition! 💖 Which Fann's Boutique piece is on your wishlist to complete your ultimate power outfit? Let us know in the comments below! 👇 #FashionAccessories #Wishlist #BoutiqueFinds
• •Treat Yourself! 🛍️ Our seasonal sale is ON! Don't miss out on incredible styles at prices you'll love. Limited time only – shop link in bio! #FashionSale #BoutiqueSale #StyleSteals
• •More than just fashion, it's a feeling. ❤️ We love seeing how you style your Fann's Boutique finds! Tag us @fanns_boutique for a chance to be featured. #FannsCommunity #StyledByYou #BoutiqueLove