Brand Tone

Elegant, sophisticated, trustworthy, and subtly persuasive, emphasizing quality and value.

Brand Values

• •Quality Craftsmanship
• •Luxury & Elegance
• •British Made
• •Customer Satisfaction
• •Value (Direct-to-Consumer)
• •Timeless Design

Best Practices

• •Emphasize British craftsmanship and heritage in all copy.
• •Highlight the direct-to-consumer model and value proposition.
• •Use elegant and sophisticated language to reflect the luxury aspect.
• •Showcase the timelessness of designs and their lasting quality.
• •Incorporate customer testimonials and Trustpilot ratings (if verified) to build trust.

Social Perception

A brand known for high-quality, luxury sofas, crafted with British expertise and offered at a fair price due to its direct-to-consumer model. It has an excellent reputation for customer satisfaction, as verified by independent review platforms.

Copy Examples

• •Experience the luxury of British craftsmanship with our handmade sofas, designed for timeless elegance and lasting comfort.
• •Invest in a statement piece that reflects your discerning taste – our bespoke sofas are handcrafted in the UK to the highest standards.
• •From our Lancashire factory to your home, enjoy unparalleled quality and savings with our direct-to-consumer sofas.
• •Inspired by Italian heritage and crafted with British precision, our sofas are a fusion of timeless style and enduring quality.
• •Rated excellent by our customers, discover the perfect blend of comfort, style, and value with our luxury sofa collection.