Brand Tone

Playful, Appreciative, Proud (of craftsmanship), Classy

Brand Values

• •Handmade Quality/Craftsmanship
• •Uniqueness and Individuality
• •Comfort and Wearability
• •Playfulness and Style
• •Customer Satisfaction

Best Practices

• •Maintain a playful yet classy tone in all communications.
• •Emphasize the lightweight and comfortable nature of the earrings.
• •Showcase the unique, handmade quality of each piece.
• •Highlight positive customer reviews and testimonials.
• •Ensure product descriptions accurately reflect the style and materials used.

Social Perception

A source for unique, lightweight, comfortable, and attractive handmade earrings suitable for everyday wear and special occasions, with emphasis on positive customer experiences and cute packaging.

Copy Examples

• •Add a touch of whimsy to your day with our Mermaid Colored Earrings! These diamond-shaped beauties are lightweight and ready for anything.
• •Our Pink and Blue Floral Teardrop Earrings: handcrafted elegance meets everyday comfort.
• •Looking for the perfect gift? Our Small Heart Earrings are lightweight, adorable, and guaranteed to bring a smile.
• •Each pair of earrings is lovingly handmade, ensuring a unique, one-of-a-kind piece just for you.
• •Treat yourself to a little sparkle! Our earrings are designed to be both stylish and comfortable for all-day wear.