Brand Tone

Supportive & Reassuring, Innovative & Modern, Friendly & Approachable, Trustworthy & Expert, Eco-Conscious & Responsible

Brand Values

• •Innovation
• •Quality & Durability
• •Parent-Centricity (Co-creation)
• •Sustainability & Responsibility (GreenMoov, B Corp)
• •Trust & Safety
• •Making Life Easier for Parents
• •Joy & Connection

Best Practices

• •Integrate values naturally: Weave in mentions of innovation, co-creation with parents, sustainability (GreenMoov), and the lifetime warranty where relevant, reinforcing trust and brand principles without being forceful.
• •Keep it optimistic and reassuring: Acknowledge the challenges of parenting but always frame your products and advice in a positive, empowering, and reassuring light.
• •Highlight product benefits, not just features: Focus on how the product simplifies parenting or enhances the baby's well-being.
• •Use a conversational and relatable tone: Speak directly to parents using 'you' and 'we' to create a personal connection.
• •Showcase social proof: Include testimonials, awards, and positive reviews to build trust.

Social Perception

Positive, Innovative Leader, Trustworthy, High Quality, Eco-Aware

Copy Examples

• •Babymoov's Lifetime Warranty: Because peace of mind is the best gift you can give your little one (and yourself!).
• •Co-created with parents, perfected by experts: Our Nutribaby+ makes mealtime a breeze, so you can enjoy more precious moments.
• •Introducing GreenMoov: Eco-designed products for a sustainable future, because we care about the world our children will inherit.
• •Simplify your parenting journey with Babymoov! From innovative baby monitors to versatile food makers, we're here to support you every step of the way.
• •Join the Babymoov family! Share your parenting wins (and woes!) with us using #BabymoovMoments.