Brand Tone

Modern & Tech-Savvy, Practical & Solution-Oriented, Confident & Quality-Focused, Aspirational yet Accessible, Direct & Informative, Engaging & Visually Driven

Brand Values

• •Innovation & Functionality
• •Quality & Durability
• •Style & Modern Aesthetics
• •Security & Peace of Mind
• •Customer Convenience

Best Practices

• •Prioritize "Show, Don't Just Tell": Instead of saying a bag is "good," describe *how* its features (e.g., "reinforced stitching," "hidden security pocket," "padded laptop sleeve") contribute to its quality and utility. This aligns with the practical and quality-focused values.
• •Emphasize Solutions and Benefits: Frame copy around how Bange products solve a customer's problem or improve their daily life (e.g., "Keep your tech safe and dry on rainy commutes," "Navigate busy terminals estrés-free with easy-access compartments"). This reinforces the solution-oriented aspect of the brand.
• •Use Modern and Clear Language: Avoid overly formal or overly casual slang. Opt for clear, concise, and contemporary language that reflects the tech-savvy and modern aesthetic of the products. Incorporate keywords related to technology and innovation naturally.
• •Maintain Visual-Verbal Synergy: Ensure the tone of the copy matches the style of the visuals. If the image is sleek and urban, the copy should be too. If a TikTok video is energetic, the caption can be more playful yet still informative.
• •Develop a Core Messaging Pillar Document: Create a simple internal guide with key brand phrases, value propositions, and "words we use/don't use." This helps ensure anyone creating content (social media manager, copywriter, customer service) aligns with the established tone and values. For Bange, this would include terms related to innovation, security, style, and practicality.

Social Perception

Positive for Product Features, Seen as Stylish and Modern, Perceived as Good Value, Reliable for Urban & Travel Needs, Growing Awareness

Copy Examples

• •Instagram Post (Image: Sleek backpack in an urban setting): Conquer your commute. The [Product Name] backpack combines minimalist style with maximum security and a built-in USB port. Stay charged, stay organized, stay ahead. #BangePeru #UrbanCarry #TechReady #ModernDesign #InnovaciónEnMovimiento
• •Facebook Ad (Carousel showcasing different features): Tired of worrying about your belongings? Bange brings you backpacks and bags engineered for modern life. Anti-theft ✓ Waterproof ✓ USB Charging ✓ Discover smart design that keeps up with you. Shop the collection now! 👉 [Link to website]
• •TikTok Video Caption (Video showing quick-change from work to gym setup with a Bange bag): From office grind to gym time, Bange has your back! 🎒⚡️ So much space & cool features. #BangeBag #LifeHack #OrganizedLife #StyleAndFunction #Peru
• •Website Product Description Snippet (for an anti-theft travel backpack): Travel with confidence. Our [Product Name] backpack is more than just storage; it's peace of mind. Featuring a discreet anti-theft system, durable water-resistant fabric, and thoughtfully organized compartments, it’s designed to protect what matters while you explore the world.
• •Email Subject Line for a New Collection Launch: New Bange Arrivals: Elevate Your Everyday Carry with Smart Design.