Brand Tone

Professional & Expert, Educational & Informative, Empowering & Inspiring, Approachable & Friendly, Passionate

Brand Values

• •Excellence & Quality
• •Education & Knowledge Sharing
• •Transformation & Empowerment
• •Professionalism
• •Passion & Artistry
• •Community

Best Practices

• •Always Lead with Expertise, Soften with Approachability: While showcasing professional knowledge is key, ensure the language remains accessible and encouraging, avoiding overly technical jargon unless clearly explained.
• •Focus on Empowerment and Transformation: Frame product benefits and course outcomes around how they will help the customer feel more confident, skilled, or beautiful. Highlight the transformative journey.
• •Maintain a Passionate and Enthusiastic Voice: Let the genuine love for makeup shine through. Use positive language and express excitement about new techniques, products, or student successes.
• •Prioritize Education and Value: Ensure that copy, especially on social media and in tutorials, offers tangible value to the audience by teaching them something new or providing useful insights.
• •Be Consistent Across All Platforms: While the style might adapt slightly for different platforms (e.g., TikTok vs. a formal course description), the core tone of professionalism, passion, and empowerment should remain consistent. Regularly review content across channels to ensure alignment.

Social Perception

Respected Professional, Helpful & Generous with Knowledge, Inspiring Figure, Trusted Source, Positive & Encouraging

Copy Examples

• •Unlock Your Artistry: Master Professional Makeup Techniques with Andrea Sousa's In-Depth Courses.
• •Obsessed with this flawless finish! ✨ Our [Product Name] glides on like a dream, giving you that perfect canvas. Want to learn how to achieve this look? Check out my latest tutorial! #AndreaSousaMakeup #FlawlessFinish #MakeupTips
• •Elevate Your Skills: Join Andrea Sousa's Exclusive Bridal Makeup Workshop!
• •Quick glam transformation! 💖 Watch how I create this stunning evening look in under 60 seconds. You can do it too! 😉 #MakeupTransformation #GlamLook #EasyMakeup #AndreaSousa
• •Driven by a passion for artistry and a dedication to empowering others, Andrea Sousa has built a space where beauty, skill, and confidence converge. Join our community and discover the transformative power of makeup.