Brand Tone

Professional & Direct, Reliable & Urgent, Helpful & Service-Oriented, Authoritative & Knowledgeable

Brand Values

• •Availability/Reliability
• •Service/Helpfulness
• •Professionalism
• •Efficiency
• •Versatility

Best Practices

• •Prioritize "Reliability" and "Availability" in Messaging: Consistently use terms like "NON-STOP," "24/7," "always available," "dependable," and "swift response," especially for emergency services. This reinforces a key brand promise.
• •Maintain a Professional and Direct Style: Use clear, concise language. Avoid overly casual slang or jargon that clients in stressful situations (like a breakdown) or professional settings (equipment rental) might not appreciate. Get straight to the point of how Recosem can solve their problem.
• •Emphasize Solutions and Support: Frame communications around how Recosem helps customers. Use phrases like "We get you back on the road," "We power your projects," "Your solution for..." This highlights the supportive and problem-solving nature of the brand.
• •Be Empathetic in Customer Interactions: Especially in towing and roadside assistance, customers are often stressed. Train customer service and social media responders to be understanding, patient, and reassuring while remaining professional and efficient.
• •Showcase Expertise Visually and Textually: Use high-quality images and videos of their equipment in action and successful service operations (like on their Facebook page). Accompany these visuals with captions that subtly highlight their capabilities, experience, and the range of situations they can handle, reinforcing their authority in the field.

Social Perception

Generally positive among those who interact with their content. Recognized as an active business and employer in its region in Romania. Expectation is for rapid, effective, and professional help.

Copy Examples

• •Headline (Facebook Ad - Towing): Stranded? Recosem is here for you NON-STOP. Fast, reliable towing and roadside assistance anywhere, anytime. Call us now: [Phone Number]
• •Website Banner (Equipment Rental): Your Project. Our Equipment. Recosem: Powering Your Progress with reliable heavy machinery rentals and expert support. Get a quote today.
• •Social Media Post (General Awareness): From urgent roadside recovery to heavy-duty equipment rentals and repairs, Recosem is your trusted partner in Romania. We're committed to getting you moving and keeping your projects on track. Learn more: [Link to recosem.ro]
• •Service Description (Repair Services): Don't let broken equipment slow you down. Recosem’s expert technicians provide professional repair services for a wide range of machinery. Efficient. Thorough. Dependable. Contact us for a consultation.
• •Facebook Post (Community/Safety Focus): Winter roads can be unpredictable. Drive safe! But if you find yourself in a tough spot, remember Recosem offers 24/7 emergency assistance. Your safety is our priority. #RoadSafety #RecosemAssist