Brand Tone

Friendly, Approachable, Helpful, Service-Oriented, Trustworthy, Reliable, Enthusiastic about Children and Quality, Community-Focused (Local)

Brand Values

• •Quality
• •Customer Satisfaction
• •Family
• •Trustworthiness
• •Accessibility/Fair Pricing
• •Care

Best Practices

• •Always Prioritize a Friendly, Personal Touch: Start communications warmly (e.g., "Hi there!", "Hello!") and use "we" to refer to the business, reinforcing the family-run, approachable feel. Even automated messages can be personalized.
• •Emphasize Benefits for Child and Parent: Frame product features in terms of how they benefit the child (comfort, durability for play) and the parent (ease of care, value for money, peace of mind from quality). For example, instead of "Made with cotton," try "Made with soft, breathable cotton to keep your little one comfortable during playtime."
• •Be Genuinely Helpful and Solution-Oriented: In all communications, especially customer service, focus on providing clear, helpful information and solving problems efficiently and with a positive attitude. This reinforces the "good service" perception.
• •Maintain a Positive and Slightly Playful (but not silly) Voice: Use positive language and occasional lighthearted, child-friendly terms or emojis where appropriate (especially on social media). Avoid overly formal or technical jargon. The tone should reflect the joy of childhood.
• •Reinforce Trust and Quality Consistently: Subtly weave in reminders of your values, such as "quality craftsmanship," "safe for sensitive skin," "durable for everyday adventures," or "shop with confidence," to continuously build trust and highlight the quality you provide.

Social Perception

Generally perceived as a trustworthy, customer-focused small business providing quality children's apparel with a personal touch. Customers perceive it as Reliable and providing Good Service, with a Good Selection. For those aware of the physical store in Førde, it is perceived as a valuable local resource.

Copy Examples

• •Homepage Banner (New Arrivals): Little adventures start with great outfits! ✨ Discover our newest collection of cozy, durable, and oh-so-cute clothes for your little ones. Quality they need, styles you'll love. Shop now and enjoy free shipping over 1000 NOK!
• •Social Media Post (Sale): Treat your mini-me (and your wallet!). Our seasonal sale is ON! 🎈 Get [X]% off selected styles from beloved brands. Quality children's wear at even friendlier prices. Hurry, these favorites go fast! #TrebeSale #KidsFashion #BargainBuys
• •Product Description (e.g., for a baby onesie): Snuggle-ready and super soft! This adorable [Brand Name] onesie is crafted from [Material e.g., organic cotton] to keep your baby comfy all day long. Easy snaps for quick changes and durable enough for all their wiggles and giggles. Because we believe in quality that lasts, from our family to yours.
• •About Us Snippet (for email footer or social bio): Trebe: Your family-run children's clothing store in Førde & online. We're passionate about offering high-quality, stylish clothes for babies and kids, backed by the personal service you deserve. Come say hi or shop with us 24/7!
• •Customer Service Response (e.g., to a query): Hi [Customer Name], thanks so much for reaching out! We'd be happy to help you with [query]. At Trebe, we're all about making your shopping experience as smooth and joyful as finding the perfect outfit for your little one. Let's get this sorted for you! 😊