Tono de Marca

Aspirational & Elegant, Fashion-forward & Trendy, Confident & Empowering, Approachable & Value-Oriented, Quality-Conscious

Valores de Marca

• •Style & Elegance
• •Quality & Craftsmanship
• •Affordability & Accessibility
• •Functionality & Practicality
• •Customer Satisfaction
• •Empowerment & Individuality
• •Ethical & Responsible Practices
• •Innovation & Modernity

Mejores Prácticas

• •Develop a Brand Voice Chart: Clearly define adjectives that describe the brand's tone (e.g., "Elegant," "Confident," "Approachable," "Trendy," "Inspiring") and those to avoid (e.g., "Cheap," "Exclusive/Snobbish," "Sloppy," "Outdated"). Provide "This not That" examples for common phrases.
• •Focus on "Affordable Luxury" and "Accessible Style": Consistently balance the aspirational and premium aspects of the brand with its commitment to value and accessibility. Use words that convey quality and elegance but frame them within a context of attainability.
• •Emphasize Empowerment and Individuality: Craft messages that resonate with the modern woman's desire for self-expression and confidence. Highlight how Lino Perros accessories can complement her unique style and journey.
• •Showcase Quality and Craftsmanship Subtly: Instead of just stating "high quality," describe the details – "smart stitching," "premium faux leather," "gold-tone hardware," "thoughtful compartments" – to convey the care and craftsmanship that goes into each product.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy aligns perfectly with the brand's visual identity (photography, design elements). Aspirational and elegant visuals should be paired with copy that reflects the same sophistication and style.

Percepción Social

Positive for Style and Affordability, Good Quality for the Price, Trendy and Fashionable Choice, Associated with Mainstream Fashion, Growing Awareness of Ethical Stance

Ejemplos de Copy

• •Headline: Elevate Your Everyday. Discover Lino Perros. Body: Why wait for a special occasion? Our new collection blends timeless elegance with modern chic, crafted for the woman who defines her own style. Experience affordable luxury that moves with you. #LinoPerros #StyleElevated
• •Headline: Confidence, Carried. Body: Your bag is more than an accessory; it's a statement. Lino Perros designs empower you to walk into any room with grace and self-assurance. Explore handbags that are as functional as they are fabulous. #MyLinoLook #EmpoweredByStyle
• •Headline: Trendsetting Designs. Attainable Luxury. Body: Stay ahead of the curve without breaking the bank. Lino Perros brings you the latest runway-inspired handbags, meticulously crafted with an eye for detail and a passion for quality. It’s not just a bag, it’s a Lino Perros. #FashionForward #AffordableGlam
• •Headline: Crafted for Your Hustle. Designed for Your Heart. Body: From boardroom meetings to weekend brunches, Lino Perros handbags are thoughtfully designed for the dynamic life of the modern Indian woman. Discover the perfect blend of practicality, premium quality, and stunning style. #LinoPerrosWoman #FunctionalFashion
• •Headline: The Art of Arrival. Perfected by Lino Perros. Body: Make an entrance. Our latest collection of exquisitely designed handbags and accessories ensures your style speaks volumes. Experience the Lino Perros promise: exceptional craftsmanship, irresistible designs, and a touch of everyday magic. #ElegantEssentials #LinoPerrosMagic