Brand Tone

Modern & Energetic, Health-Conscious & Informative, Aspirational & Lifestyle-Oriented, Premium but Approachable, Confident & Direct

Brand Values

• •Wellness & Health
• •Innovation
• •Quality
• •Experience & Enjoyment
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tone characteristics (e.g., energetic, informative, confident), approved vocabulary, phrases to avoid, and examples of on-brand copy. Share this with anyone creating content.
• •Prioritize Benefit-Driven Language: Consistently focus on how Zord benefits the consumer (e.g., "Feel The Boost," "Hydrate & Unwind," "Zero Sugar Guilt-Free"), rather than just listing features. This aligns with the health-conscious and lifestyle values.
• •Stay Authentic and Transparent: Maintain honesty about ingredients and their effects. Avoid over-promising. This builds trust, especially with health-focused consumers. The current directness about zero sugar, electrolytes, and adaptogens is a good example.
• •Use Active & Engaging Language: Employ strong verbs and an active voice to keep the tone energetic and modern. Ask questions in social media copy to encourage interaction and reflect the aspirational lifestyle.
• •Maintain Visual and Verbal Harmony: Ensure the copy's tone aligns with the visual branding (modern, clean, vibrant). The energetic and confident language should be mirrored by dynamic imagery and a sleek design across all platforms.

Social Perception

Intrigue & Interest, Positive Reception to Product Attributes, Emerging Brand, Visually Appealing

Copy Examples

• •ZORD: Not Your Average Seltzer. Electrolytes + Adaptogens. Game On.
• •Power through your day and own your night. ✨ ZORD Seltzer fuels you with electrolytes and helps you unwind with adaptogens. Zero sugar, all the vibe. What’s your favorite ZORD moment? #DrinkZord #FeelTheBoost #SeltzerReimagined
• •Experience the ZORD difference. Our premium seltzer is meticulously crafted with a unique blend of vital electrolytes for hydration and calming adaptogens like L-Theanine and Ashwagandha to help you find your balance. All with zero sugar, zero carbs, and only 100 calories.
• •Tired of tradeoffs? Get the buzz without the bad stuff. ZORD delivers a refreshing seltzer experience, supercharged with electrolytes and adaptogens. Taste the future of feel-good refreshment.
• •Unlock a New Level of Refreshment: Meet ZORD (+ Electrolytes & Adaptogens!)