Brand Tone

Enthusiastic, Passionate, Friendly, Approachable, Inspiring, Empowering, Playful, Creative, Supportive, Community-Oriented

Brand Values

• •Creativity and Originality
• •Quality
• •Customer Focus and Responsiveness
• •Eco-Friendliness
• •Passion for Craft
• •Inclusivity

Best Practices

• •Embrace Enthusiasm and Positivity: Use exclamation points judiciously, positive adjectives, and an encouraging tone. Let genuine passion for the craft shine through.
• •Be Relatable and Friendly: Address the audience directly (e.g., "Hey makers," "you," "your"). Use a conversational style and don't be afraid of a bit of informality and appropriate emojis, especially on social media.
• •Inspire and Empower: Focus on what crafters can achieve with the products. Use language that encourages experimentation and celebrates their creativity (e.g., "bring your visions to life," "craft your dreams," "unleash your creativity").
• •Highlight Uniqueness and Quality: Consistently mention the unique designs and the high quality of the materials and the cutters themselves. This reinforces key brand values.
• •Foster Community: Encourage interaction by asking questions, prompting users to share their work (using a branded hashtag like #FabledBakes or #FabledCutters), and responding to comments and messages in a warm and helpful manner. This aligns with the stated goal of meeting the needs of the polymer clay community.

Social Perception

Highly Positive Customer Feedback, Seen as a Supportive Small Business, Associated with Creativity and Unique Designs, Reliable and Good Service

Copy Examples

• •✨ Abracadabra, clay lovers! ✨ Get ready to conjure up some magic with our NEW Celestial Dreams collection! 🌙🔮 These cutters are designed to make your creations truly out of this world. What enchanting pieces will you bring to life? Tag us #FabledBakes to share your sparkle! #FabledCutters #PolymerClayMagic #CelestialClay #NewCollection #CraftYourDreams
• •Stop dreaming, start creating! ✨ Fabled Cutters empowers your passion with unique, high-quality clay tools designed with love in the UK. Let's make something magical together!
• •Hey Fabulous Maker! 👋 Stuck in a creative rut? Or maybe just curious how to get those *perfectly* crisp edges? Our latest blog post, 'Top 5 Tips for Flawless Clay Cutting,' is packed with tricks from Josie herself! Get ready to level up your clay game! [Link to Blog Post] Happy Crafting!
• •Unleash your inner enchantress! 🖤 Our 'Gothic Romance' bat cutter isn't just a tool, it's an invitation to explore the beautifully dark and mysterious. Crafted for exquisitely sharp detail, it's perfect for statement earrings or bewitching embellishments. Dare to be different? We know you do. 😉 #GothicClay #AlternativeCrafts #FabledCutters
• •Tired of the same old shapes? 😴 Fabled Cutters offers a universe of unique, eco-friendly polymer clay cutters, lovingly made in our UK workshop! From whimsical creatures to intricate patterns, find the perfect tool to express YOUR unique style. Shop now and let your imagination soar! 💖 #PolymerClaySupplies #UKSmallBiz #CreativeCommunity #FabledCutters