Brand Tone

Professional and Direct, Reliable and Trustworthy, Service-Oriented, Value-Driven

Brand Values

• •Quality: "fornecer produtos com qualidade."
• •Agility/Speed: "agilidade," "Atendimento rápido e de qualidade."
• •Customer Focus: "visando principalmente atender todas as necessidades dos nossos clientes."
• •Reliability & Seriousness: "Transmitir confiabilidade e seriedade."
• •Social Responsibility (for the Petrolina entity): "Prosperar, sem deixar de lado o aspecto social, gerando empregos e oferecendo qualidade e bem estar a todos os nossos cooperados."
• •Comprehensive Solutions: Offering a wide range of products to be a "complete partner."

Best Practices

• •Understand Your Audience Deeply: Always write with the professional stone worker in mind. Use terminology they understand and address their specific pain points and needs (e.g., efficiency, durability, quality of finish).
• •Prioritize Clarity and Information: Ensure copy is straightforward, informative, and clearly outlines product benefits and specifications. Avoid overly casual or ambiguous language.
• •Emphasize Reliability and Quality: Consistently reinforce the dependability of your products and services. Use words that convey trust, expertise, and high standards.
• •Maintain a Professional Demeanor: Even in promotional content, keep the tone respectful and focused on providing solutions and value to their professional endeavors.
• •Create a Tone of Voice Guide: Develop a simple internal guide that outlines the brand's voice attributes (e.g., "Expert, but approachable," "Direct and efficient," "Supportive") with examples of do's and don'ts to ensure consistency across all communications.

Social Perception

The brand name itself is descriptive and easily understood by the target audience (marble/stone workers). The various physical locations and online presence suggest it's an established name in the Brazilian market for stone working supplies. The emphasis on professional support and quality products on the website aims to build a perception of being a dependable supplier for professionals.

Copy Examples

• •Headline for new product: "Maximize Your Precision: Discover the New [Product Name] – Engineered for the Demanding Professional."
• •About Us snippet: "At A Casa do Marmorista, we're more than just a supplier; we're your trusted partner in every project. We provide top-quality tools and expert support, ensuring you have everything you need to excel in your craft."
• •Social Media Post (Product Highlight): "Stop letting subpar tools slow you down. Our [Specific Tool] delivers unparalleled performance and durability, helping you achieve flawless results, faster. Shop now and experience the difference. #CasaDoMarmorista #ProfessionalTools #StoneWork"
• •Email Subject Line (Promotion): "Exclusive Deals for Professionals: Get [Discount]% Off on Essential Marble Working Supplies!"
• •Product Description Benefit: "Crafted for durability and efficiency, this [Product Type] not only reduces work time but also enhances the finish quality, ensuring client satisfaction and a stronger reputation for your business."