Brand Tone

Elegant & Sophisticated, Welcoming & Accessible, Creative & Inspiring, Unique & Idyllic

Brand Values

• •Appreciation for Art & Creativity
• •Heritage & Transformation
• •Quality & Excellence
• •Community & Collaboration
• •Exclusivity & Privacy (for events)
• •Flexibility (for events)

Best Practices

• •Weave in the unique history of the "Cow Palace" and the passion behind its transformation to add depth and charm.
• •Employ descriptive and sensory words that convey elegance, beauty, and the unique atmosphere of the gallery and its surroundings (e.g., "breathtaking," "idyllic," "vibrant," "meticulously curated").
• •Ensure the language remains inviting and accessible to a broad audience, avoiding overly academic or exclusionary jargon.
• •Emphasize what makes Palais des Vaches special – its heritage, location, curated collections, and the personal touch of its founders.
• •Maintain a consistent tone of voice across all platforms and materials to reinforce brand recognition and build trust.

Social Perception

Palais des Vaches is perceived as a prestigious yet inviting art venue with a unique character and beautiful setting, blending history with contemporary art, supportive of the local art scene and managed by passionate individuals.

Copy Examples

• •"A beautifully renovated art gallery with breathtaking views."
• •"Welcoming both the discerning collector as well as first-time buyers".
• •"Showcasing exceptional local and award-winning national artists".
• •"The Palais is truly a party palace".
• •"Explore, discover, and be inspired."