Brand Tone

Authentic, Chic & Elegant, Proud & Confident, Approachable & Slightly Playful, Conscious & Transparent

Brand Values

• •French Craftsmanship & Heritage
• •Quality
• •Sustainability
• •Authenticity & Transparency
• •Elegance & Style

Best Practices

• •Embrace "Franglais" Thoughtfully: Incorporate charming French words or phrases sparingly to enhance the French identity. Ensure translations are accurate and the usage feels natural, not forced.
• •Highlight Heritage and Craftsmanship Consistently: Reinforce the "Made in France," "handmade," and "traditional know-how" aspects in every relevant piece of copy. Tell the story behind the creation.
• •Maintain an Elegant yet Approachable Voice: Avoid overly casual slang but don't be afraid to be warm, inviting, and even a little playful. The tone should feel like a stylish French friend offering genuine advice.
• •Be Transparent and Honest: Reflect the brand's commitment to sustainability and anti-greenwashing by being clear and direct about materials, production processes, and the durability of the products.
• •Visual-Verbal Harmony: Ensure the copy complements the chic, sunny, and stylish imagery used in branding. The words should evoke the same feelings as the visuals – quality, authenticity, and French allure.

Social Perception

Positive perception, with engaged users appreciating the style and origin of the products. The brand's clear stance on 'Made in France' and handmade quality resonates well with consumers seeking authentic and durable products. Transparency regarding repositioning against greenwashing builds trust.

Copy Examples

• •Headline: Sacrée Française: Step into Authentic French Elegance. Handmade with love in Lyon. Body: More than just an espadrille, it's a piece of French tradition. Crafted by hand, designed for timeless style and conscious living. Discover the soul of France at your feet.
• •Social Media Post: Sun-kissed days and French-kissed style! ☀️🇫🇷 Our [Product Name] espadrilles are handmade in Lyon, bringing you authentic craftsmanship and effortless chic. What French adventures are you dreaming of? #SacreeFrancaise #MadeInFrance #Espadrilles #FrenchStyle #HandmadeLuxury
• •Product Description Snippet: Feel the heart of French artistry in every stitch. Our espadrilles are a testament to sustainable style, meticulously handmade in France to accompany you on every journey. Durable, beautiful, and undeniably French.
• •About Us Snippet: At Sacrée Française, we believe in fashion that’s as authentic as it is elegant. We proudly craft our espadrilles by hand in France, honoring tradition and championing sustainable quality. No greenwashing, just genuine French soul.
• •Email Subject Line: 🇫🇷 Unwrap French Craftsmanship | Your New Sacrée Française Espadrilles Await Email Body Preview: Bonjour! Discover the charm of truly French-made espadrilles. At Sacrée Française, every pair tells a story of heritage and heart, handcrafted just for you in Lyon.