Brand Tone

aspirational, sophisticated, and trustworthy

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Customer Experience & Transparency
• •Connection & Rejuvenation
• •Heritage & Tradition

Best Practices

• •Emphasize Quality and Durability: Consistently use words that evoke craftsmanship, longevity, and premium materials (e.g., "enduring," "handcrafted," "premium," "time-honored").
• •Focus on the Experience, Not Just the Product: Highlight the feelings of relaxation, rejuvenation, and connection that the saunas provide (e.g., "sanctuary," "escape," "immersive," "reconnect").
• •Maintain a Refined and Elegant Vocabulary: Avoid overly casual slang or overly technical jargon. Opt for clear, descriptive, and evocative language.
• •Showcase Design Inspiration and Heritage: Briefly referencing the design influences (Northeast coastal, Scandinavian minimalism) adds depth and reinforces the brand's unique positioning.
• •Be Transparent and Customer-Centric: While aspirational, ensure the copy also reflects the brand's commitment to a straightforward and supportive customer journey, echoing their values of clear pricing and efficient service.

Social Perception

premium or luxury brand

Copy Examples

• •Find Your Harbor: Where timeless design meets the art of relaxation. Our saunas are more than structures; they are sanctuaries, thoughtfully crafted to endure and inspire.
• •Invest in Your Wellbeing. The Lighthouse Sauna, inspired by coastal resilience, offers an unparalleled escape. Experience the Harbor Saunas difference – quality you can see and feel.
• •Seamlessly bring the tradition of sauna to your home. With Harbor Saunas, expect transparent pricing, efficient timelines, and a product built to be passed down through generations.
• •Disconnect to Reconnect. Our Iska Sauna, a nod to Nordic strength, creates an immersive haven from the everyday. Discover the enduring quality of Harbor Saunas.
• •Crafted for Life's Pauses. At Harbor Saunas, we blend time-honored techniques with a modern aesthetic to create outdoor saunas that are both an escape and a homecoming.