Brand Tone

Whimsical, Enchanting, Artistic, Passionate, Handcrafted, Community-Oriented

Brand Values

• •Creativity & Imagination
• •Quality Craftsmanship
• •Passion for Fantasy & Literature
• •Uniqueness & Individuality
• •Connection (Artist-to-Customer & Customer-to-Imagination)
• •Aspirational & Escapist

Best Practices

• •Use evocative language to transport the reader to a world of fantasy and enchantment.
• •Highlight the handcrafted nature and unique qualities of each item.
• •Emphasize the connection between the artist's passion and the customer's imagination.
• •Create a sense of community by acknowledging the customer's role in supporting the artist's work.
• •Maintain a tone that is both whimsical and sincere, appealing to the reader's sense of wonder.

Social Perception

A brand that is seen as imaginative, artistic, and passionate about bringing fantasy and literature to life. It's perceived as valuing craftsmanship, uniqueness, and the connection between the artist and their community, and a brand that offers a form of escapism and deepens engagement with fictional worlds.

Copy Examples

• •"Tisse des passerelles entre le réel et l'imaginaire." (Weaves gateways between the real and the imaginary.)
• •"Invitation à voyager dans des mondes enchantés." (Invitation to travel in enchanted worlds.)
• •"Chaque création est réalisée à la main avec soin." (Each creation is made by hand with care.)
• •"Précommander, c'est soutenir le projet et m'aider à l'embellir !" (Pre-ordering supports the project and helps me to improve it!)
• •"Our new fée des nuages suncatcher, handcrafted with a touch of magic, is here to brighten your space and spark your daydreams."