Brand Tone

Intellectual, Evocative, Respectful, Reverent, Educational, Storytelling, Aspirational, Inspirational, Niche & Community-Oriented

Brand Values

• •Appreciation for History & Culture
• •Wisdom & Philosophy
• •Aesthetics & Artistry
• •Mythology & Storytelling
• •Authenticity

Best Practices

• •Develop a Brand Voice Chart: Explicitly define adjectives that describe your brand's tone (e.g., scholarly, mythical, elegant, contemplative) and, importantly, adjectives it is not (e.g., casual, silly, modern slang, aggressive).
• •Immerse in the Subject Matter: Continuously engage with Greek history, mythology, and philosophy. The more familiar the writer is with the core themes, the more naturally the tone will align.
• •Use Thematic Language: Incorporate vocabulary and phrasing that evoke the classical world (e.g., epic, oracle, polis, muse, stoic) where appropriate and without overdoing it.
• •Prioritize Storytelling: Frame product descriptions and social media posts around the narratives and histories connected to the items or themes. Ancient Greece is rich with stories – use them.
• •Maintain an Educated and Respectful Approach: Ensure factual accuracy when referencing historical events, figures, or myths. Treat the subject matter with the reverence it deserves, appealing to an audience that appreciates this depth. Avoid overly casual or flippant language when discussing significant cultural elements.

Social Perception

Emerging Brand, Niche Appeal, Intellectually Curious & Cultured, Dependent on Execution

Copy Examples

• •Embrace the potent myth. Our new Medusa pendant, intricately crafted, captures the fierce beauty and protective power of the Gorgon. Wear a legend, carry her story.
• •Socrates reminded us, 'An unexamined life is not worth living.' Fuel your curiosity. Explore our collection inspired by the great thinkers of the Agora. #AncientWisdom #Philosophy #OlympiaAgora
• •At Olympia Agora, we are more than a store; we are a gateway to the vibrant heart of ancient Greece. We meticulously curate and create offerings that echo the wisdom of its philosophers, the power of its myths, and the timeless beauty of its art. Journey with us.
• •From the Acropolis to Your Collection: New Arrivals at Olympia Agora
• •The stones of the Agora still whisper tales of democracy, debate, and deities. What stories do they tell you? Share your reflections. #ClassicalGreece #AncientHistory #OlympiaAgora