Brand Tone

Value-oriented, practical, and slightly informal, focusing on affordability and accessibility.

Brand Values

• •Affordability
• •Value for Money
• •Reliability
• •Accessibility
• •Practicality

Best Practices

• •Clearly define and display the brand's mission and values prominently on the website.
• •Focus on specific branding elements to differentiate from other businesses with similar names.
• •Emphasize the value proposition and affordability in all marketing materials.
• •Create engaging and diverse content to build a stronger brand narrative.
• •Maintain a consistent brand voice across all platforms to reinforce brand identity.

Social Perception

A brand known for providing affordable and reliable technology solutions, accessible to a wide range of customers who prioritize value for money.

Copy Examples

• •Get the tech you need without breaking the bank!
• •Smart solutions for savvy shoppers.
• •Affordable tech that works as hard as you do.
• •Your budget-friendly source for reliable tech.
• •Tech deals that make sense.