Brand Tone

Creative, Playful, Personalized, Customer-Centric, Enthusiastic, and Youthful. Direct and Sales-Oriented (on social media)

Brand Values

• •Personalization and Uniqueness
• •Self-Expression
• •Quality
• •Trendiness and Relevance

Best Practices

• •Maintain the playful and personal tone across all platforms.
• •Adapt the formality based on the platform (more detail on website, punchier on TikTok).
• •Emphasize the unique and personalized aspect of the products.
• •Encourage customer self-expression and creativity.
• •Use relevant trends and references to engage a younger audience.

Social Perception

Perceived as a fun, relatable go-to for custom apparel, especially among a younger demographic.

Copy Examples

• •"Poseti naš sajt... i kreiraj nešto zaista unikatno, baš po svojoj meri" - Visit our site... and create something truly unique, just for you
• •"Označi prijatelja kojem je ovaj duks neophodan!" - Tag a friend who needs this sweatshirt!
• •Spongebob & Patrick matching hoodies - perfect for you and your bestie!
• •Create your own unique car-themed hoodie!
• •Personalize your sweatshirt with your favorite song lyrics.