Brand Tone

Passionate and Enthusiastic, Caring and Dedicated, Friendly and Approachable, Trustworthy and Quality-Focused

Brand Values

• •Love and Passion for Dogs
• •Well-being and Fulfillment of Dogs
• •Quality Products
• •Customer Satisfaction
• •Family-Oriented

Best Practices

• •Always Center the Dog (and Owner's Love): Every piece of copy, from product descriptions to FAQs, should reflect a genuine understanding of the dog-owner bond and prioritize the dog's happiness, safety, and well-being. Use empathetic and affectionate language.
• •Emphasize "Family" and "Passion": Consistently weave in the brand's origin story of family passion for dogs. This creates an authentic and relatable connection with customers who view their pets as family.
• •Highlight Quality and Care in Selection: Reiterate that products are carefully chosen ("sélection minutieuse") for their quality, safety, and ability to enhance a dog's life. This reinforces trust and the value proposition.
• •Maintain a Helpful and Supportive Voice: In customer service communications, FAQs, and informational content, adopt a friendly, approachable, and genuinely helpful tone. Position the brand as a supportive partner in the owner's journey with their dog.
• •Use Inclusive and Positive Language: Create a welcoming "refuge" for all dog lovers. Avoid jargon where possible, explain benefits clearly, and maintain an optimistic and joyful tone that celebrates the human-animal bond. Ensure all communications in French are grammatically correct and use a warm, engaging style.

Social Perception

Positive customer experiences citing product quality and effectiveness. Association with a general positive sentiment towards the "Canine Universe" concept, appealing to dog lovers.

Copy Examples

• •Welcome to Univers des Canins, your family's haven for everything your beloved dog needs to thrive! Born from a deep love for our four-legged friends, we're dedicated to bringing you quality products that nurture their happiness and well-being. Because a happy dog means a happy home.
• •Spark endless joy! Our new [Toy Name] isn't just a toy; it's a gateway to shared laughter and wagging tails. Crafted with love and your dog's well-being in mind, it's the perfect way to show your furry companion how much you care.
• •At Univers des Canins, dogs aren't just pets, they're family. Our journey began with a simple, shared passion: to provide fellow dog lovers with carefully selected, high-quality essentials that make every moment with their canine companions even more special. We're here to support your beautiful bond.
• •Join our pack! Sign up for the Univers des Canins VIP list and be the first to discover exclusive offers, new arrivals, and heartfelt tips for spoiling your best friend. Because your dedication deserves a little treat too!
• •Is your dog's happiness your priority? Ours too! Explore Univers des Canins for a lovingly curated selection of quality essentials designed for the well-being and joy of your furry family member. Shop with passion, shop with us!