Brand Tone

Sophisticated, Passionate, Exclusive, Approachable & Informative

Brand Values

• •Tradition & Heritage
• •Quality & Excellence
• •Exclusivity & Rarity
• •Passion for Perfumery
• •Customer Centricity

Best Practices

• •Reference 'generations of passion' or 'our curated expertise' to reinforce tradition.
• •Maintain a personal yet professional voice, especially in customer interactions and social media.
• •Be approachable, friendly, and helpful while upholding the sophistication and authority of the brand.
• •Highlight the exclusivity and rarity of the fragrances offered.
• •Emphasize the quality and excellence of both the products and customer service.

Social Perception

Trusted Retailer, Provider of Luxury, Engaging

Copy Examples

• •Discover our curated selection of niche perfumes, each a testament to generations of passion and expertise.
• •Experience an unforgettable fragrance journey where quality and exclusivity meet. Let our experts guide you.
• •Welcome to Parfumerie Zimmerli, your trusted source for authentic, high-end fragrances since 1936.
• •Explore our latest arrivals and uncover unique scents that reflect your individual style. Free shipping available.
• •At Parfumerie Zimmerli, we believe that fragrance is an art. Let us help you find your masterpiece.