Brand Tone

Professional and Direct, Product-Focused, Accessible/Approachable (implied for B2B)

Brand Values

• •Variety/Selection
• •Commerce/Business Enablement
• •Fashion-Consciousness (within a wholesale context)
• •Efficiency/Reliability (implied for B2B)

Best Practices

• •Prioritize Clarity and Conciseness: For a B2B audience, time is valuable. Get straight to the point, providing essential information about products, pricing (or how to access it), and benefits for their business. Avoid overly elaborate or ambiguous language.
• •Maintain a Professional Demeanor: Use industry-standard terminology where appropriate. Ensure grammar and spelling are impeccable. The tone should convey reliability and expertise in the wholesale fashion accessory market.
• •Focus on B2B Benefits: Always frame your copy around how your products and services benefit the retailer (e.g., "increase your profit margins," "attract more customers," "diversify your inventory").
• •Highlight Product Features and Variety: Since the brand is product-centric, the copy should consistently emphasize the range of styles, new arrivals, quality, and any unique selling propositions of the sunglasses themselves.
• •Develop a Style Guide: Create a simple internal style guide that outlines key messaging points, approved terminology, and the desired professional but accessible tone. This will help ensure anyone writing copy for the brand stays consistent.

Social Perception

B2B Supplier, Specialist in Sunglasses, Functional and Product-Driven

Copy Examples

• •Headline: New Arrivals: Shop the Latest Wholesale Sunglass Trends for Your Store. Body: Stock up on in-demand styles. Heits Wholesale offers a diverse collection of quality fashion sunglasses to keep your inventory fresh and your customers satisfied. Explore the new collection now. Call to Action: Browse New Styles.
• •Headline: Maximize Your Margins with Heits Wholesale Sunglasses. Body: Partner with a trusted wholesale sunglasses distributor. We provide competitive pricing on a wide selection of fashion-forward eyewear, helping you boost your retail success. Call to Action: Open a Wholesale Account.
• •Headline: The Widest Selection of Wholesale Sunglasses, Ready to Ship. Body: From classic aviators to the latest trends, find everything your customers are looking for at Heits Wholesale. We ensure quality and variety for your business. Call to Action: View Our Catalog.
• •Headline: Your Trusted Partner for Wholesale Fashion Eyewear. Body: Heits Wholesale is dedicated to providing retailers with high-quality, trend-driven sunglasses at competitive wholesale prices. Let us help you grow your business. Call to Action: Learn More About Us.
• •Headline: Stock Up & Stand Out: Bestselling Sunglasses for Your Boutique. Body: Discover top-selling sunglass styles that will fly off your shelves. Heits Wholesale offers the variety and quality your customers expect. Call to Action: Shop Bestsellers.