Brand Tone

Accessible & Value-Oriented, Enthusiastic & Confident, Helpful & Customer-Focused, Informative, Trendy/Modern

Brand Values

• •Affordability/Value for Money
• •Quality
• •Wide Selection/Variety
• •Customer Satisfaction
• •Authenticity (of experience, if not product origin)

Best Practices

• •Focus on the "Smart Value" Proposition: Always highlight the benefit of getting a high-quality scent experience at an affordable price. Use words like "smart," "savvy," "value," "affordable luxury."
• •Use Enthusiastic and Relatable Language: Mirror the excitement of discovering a great deal or a fantastic dupe. Be friendly, approachable, and avoid overly formal or technical jargon unless explaining scent notes simply. Think like a fellow fragrance enthusiast sharing a secret.
• •Emphasize Quality and Satisfaction: Reassure customers about the quality of the dupes and their similarity to the originals. Mention longevity and positive experiences, backed by customer satisfaction policies like "Satisfait ou Remboursé."
• •Stay Current and Trendy: Reference social media trends (like #PerfumeTok or viral scents) where appropriate to show the brand is in touch with its audience's interests. Use language that resonates with online communities.
• •Be Clear and Direct: Clearly state what the product is (e.g., "inspired by," "our version of," "perfume equivalent") to maintain transparency while celebrating the value offered. Provide easy-to-understand descriptions of scents.

Social Perception

Positive for Value Seekers, Reliable, Smart Shopping Choice, Community Engagement

Copy Examples

• •Headline: Smell Like a Million Bucks, Without Breaking the Bank! Body: Discover Star Parfum's incredible collection of designer-inspired fragrances. Get the luxury scents you adore at prices you'll love even more. Why wait? Your new signature scent is here!
• •Headline: Obsessed with [Popular Designer Perfume]? Try Our Inspired Version & Be Amazed! Body: You won’t believe how close our [Star Parfum’s Dupe Name] is to the iconic [Popular Designer Perfume]. All the allure, none of the ouch (on your wallet!). Shop now and smell fabulous for less.
• •Headline: Your Go-To for Guilt-Free Fragrance Indulgence! Body: Build your dream perfume wardrobe with Star Parfum! With over 600 inspired-by scents, you can explore new aromas every day. Amazing quality, unbeatable prices, and compliments guaranteed!
• •Headline: TikTok Made You Buy It? We Got the Scent Everyone's Talking About! Body: Heard about the latest viral fragrance? We've got the perfect, budget-friendly alternative that smells just as divine. Join the Star Parfum family and get your new favorite scent today – plus, enjoy regular promos!
• •Headline: Unlock a World of Exquisite Scents. Affordable Luxury Awaits. Body: At Star Parfum, we believe everyone deserves to feel and smell amazing. Experience our masterfully crafted perfume equivalents that capture the essence of high-end fragrances. Quality, variety, and incredible value – that's the Star Parfum promise.