Tono de Marca

Enthusiastic and Passionate, Fan-Centric and Community-Oriented, Informative and Trendy, Commercial but Relatable

Valores de Marca

• •Fandom Celebration
• •Authenticity (Implied)
• •Connection
• •Accessibility

Mejores Prácticas

• •Know Your Audience (The "Stan"): Always write with the passionate, knowledgeable K-pop fan in mind. Use terminology and references they understand and appreciate.
• •Embrace Enthusiasm: Let genuine excitement for K-pop shine through. Use exclamation points appropriately, emojis relevant to the culture, and vibrant language.
• •Foster Community: Use inclusive language ("we," "us," "fellow Stans"). Encourage interaction and sharing of fan experiences.
• •Stay Current and Informed: Ensure all product information, news, and cultural references are up-to-date and accurate within the fast-paced K-pop world.
• •Balance Promotion with Passion: While the goal is to sell, frame products as ways for fans to express their dedication and connect with artists, rather than just transactional items. Highlight the "why" behind a purchase for a stan.

Percepción Social

A go-to source for serious K-pop collectors and fans. Aims to tap into the positive aspects of this passion and community. Understanding and catering to specific fan groups.

Ejemplos de Copy

• •Headline for New Product Arrival: "CALLING ALL [Fandom Name]! 🎤 Your [Artist Name] Comeback Essentials Have Landed! ✨ Shop the NEW Collection Now & Show Your Love! #UltimateStan #[ArtistName]"
• •Instagram Post Caption: "That feeling when your bias's new photobook arrives! 😍 Who else is obsessing over the [Album/Product Name] visuals? Share your favorite pic in the comments! 👇 #KpopMerch #StanLife #UltimateStan #[GroupName]"
• •Email Subject Line: "🚨 RESTOCK ALERT! 🚨 Don't Miss Out on the [Popular Product Name] Again, Stans!"
• •Product Description Snippet (for a Lightstick): "Light up the [Fandom Ocean/Concert Hall] and become one with [Artist Name]! This OFFICIAL lightstick isn't just merch, it's your badge of honor. Wave it proud, Stan! 🌟 #KpopLightstick #[ArtistMerch] #UltimateStan"
• •Blog Post Teaser (Social Media): "🤔 Did you catch all the hidden gems in [Artist]'s latest MV? Our new Stan Log breaks it down! Link in bio for all the theories & feels! 🔎 #KpopNews #StanLog #UltimateStan #[ArtistUpdates]"