Tono de Marca

Warm & Inviting, Authentic & Handmade, Down-to-Earth & Friendly, Nostalgic & Evocative

Valores de Marca

• •Quality Craftsmanship
• •Customer Satisfaction
• •Enhancing Home Ambiance
• •Southern Heritage/Inspiration
• •Natural/Eco-Friendly (stated)

Mejores Prácticas

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., warm, authentic, evocative, friendly), preferred vocabulary (e.g., "hand-poured," "Southern charm," "cozy," "heavenly"), and phrases to avoid. Share this with anyone creating content.
• •Focus on Storytelling: Connect products to the feelings and experiences they evoke, particularly the warmth and charm of Southern living. Share the story behind scents or the brand itself.
• •Use Sensory Language: Appeal to the senses, especially smell, but also sound (e.g., "crackling wood wick") and sight (e.g., "warm glow"), to immerse the customer in the product experience.
• •Maintain Authenticity: Let the passion for handcrafted quality shine through. If referencing the founder or the "handmade" aspect, ensure it feels genuine and not like a marketing gimmick.
• •Engage Warmly and Personably: In customer interactions, social media replies, and even email marketing, maintain a friendly, approachable, and helpful tone that reflects Southern hospitality.

Percepción Social

High-Quality Products, Unique and Appealing Scents, Creates a Cozy Atmosphere, Good Value, Trustworthy & Personal

Ejemplos de Copy

• •Headline for a new fall scent: "Welcome Autumn's Embrace. Our new [Scent Name] candle, hand-poured with Southern charm to make your home feel like a cozy haven."
• •Social media post about a best-selling candle: "There's a reason our [Bestselling Scent] candle is a customer favorite! ✨ Experience the [describe core scent notes, e.g., 'comforting blend of warm vanilla and toasted marshmallow'] that fills your space with pure Southern comfort. Tap to bring this handcrafted warmth home."
• •Product description snippet for a wooden wick candle: "Listen to the gentle crackle, breathe in the [Scent Adjective, e.g., 'soothing'] aroma. Our wooden wick candles are more than just a scent; they're an experience, lovingly hand-poured to bring a touch of rustic serenity to your everyday."
• •Email subject line for a promotion: "A Little Southern Light for Your Home 🕯️ + A Sweet Treat Inside!"
• •About Us section snippet: "From our hands to your home, every Southern Rustic candle is a lovingly crafted piece of the South. We pour our hearts (and the finest coconut apricot wax!) into scents that tell a story and create moments of pure, cozy bliss."