Brand Tone

Passionate, Empathetic, Problem-Solving, Family-Oriented, Trustworthy, Quality-Focused

Brand Values

• •Love for Dogs (especially large breeds)
• •Quality & Durability
• •Australian Owned & Operated
• •Customer-Centric (Problem Solving)
• •Family & Community

Best Practices

• •Highlight Australian Roots: Mentioning "Australian business," "designed in Queensland," or "Aussie dog lovers" can build trust and local appeal.
• •Focus on Solutions and Quality: Frame product descriptions around solving common problems for large dog owners (e.g., durability, control, comfort) and the high quality of the materials and design.
• •Use the slogan "By dog lovers for dog lovers!" to connect with fellow dog owners.
• •Emphasize the family-run nature of the business to foster trust and relatability.
• •Incorporate details about product design and material choices to highlight quality and address the needs of large dog owners.

Social Perception

A trustworthy Australian brand that understands and caters to the needs of large dog owners, offering high-quality, durable, and thoughtfully designed products.

Copy Examples

• •"By dog lovers for dog lovers! We understand the unique challenges of finding quality gear for your big furry friends."
• •"As a small, family-run Australian business, we were tired of the lack of durable, well-designed equipment for our own large dogs. That's why we created K9 Kingdom."
• •"Designed in Queensland, our collars, leashes, and harnesses are built to last, even with the strongest breeds. We use only the highest quality materials for maximum comfort and control."
• •"Finally, a collar that can handle your XL dog! Our padded collars with handles provide superior control and comfort for both you and your furry companion."
• •"We're more than just a store; we're a community of large dog lovers. Join us on Facebook and Instagram to share your stories and connect with other Aussie dog owners."