Brand Tone

Direct and Informative, Confident and Authoritative, Customer-Oriented (Transactional), Contemporary and Youthful (Implied), Slightly Casual but Professional

Brand Values

• •Authenticity
• •Customer Satisfaction
• •Convenience
• •Variety/Choice
• •Accessibility/Affordability
• •Responsibility (implied)

Best Practices

• •Develop a Core Messaging Guide: Document key brand messages (e.g., "authentic," "fast delivery," "wide range") and ensure all copywriters refer to it. Include do's and don'ts for language.
• •Prioritize Clarity and Directness: Given the product, users want clear information quickly. Avoid jargon or overly flowery language. Get straight to the point about product benefits and features.
• •Maintain Confidence, but Be Factual: While it's good to be confident (e.g., "Melbourne's widest range"), ensure claims can be substantiated or are presented as an aim (e.g., "We strive to offer...").
• •Always Include Responsibility Messaging: Consistently include "18+ Only" and, where appropriate, "Vape Responsibly." This is crucial for legal compliance and responsible branding in this sector.
• •Adapt Slightly for Platform, but Keep Core Tone: While website copy might be slightly more formal than a TikTok caption, the core values of authenticity, convenience, and directness should shine through in a way that's appropriate for each channel. Ensure the personality feels consistent.

Social Perception

IGET is a well-known and popular vape brand in Australia, particularly for its disposable devices and flavor variety. It's seen as convenient and accessible.

Copy Examples

• •Headline: Your Top Spot for IGET Vapes in Melbourne. Body: Get authentic IGET vapes delivered fast. Explore Melbourne's widest range of IGET Bar, Legend, Goat, and more. All your favorite flavors, hassle-free. Shop now! *18+ Only.*
• •Headline: Real Vapes. Real Fast. That’s IGET Melbourne. Body: Tired of wondering if your vape is genuine? At IGET Melbourne, we only stock 100% authentic IGET products. Plus, with our speedy Melbourne delivery, you won't be waiting long. Find your flavor! *18+ Only.*
• •Headline: Unlock a World of Flavor. IGET Vapes at Your Fingertips. Body: From a refreshing Mango Ice to the classic Cola Ice, discover the full spectrum of IGET vape flavors at IGET Melbourne. Easy to order, quick to arrive. What will be your next favorite? *18+ Only.*
• •Social Media Post (Image: Flat lay of various IGET vapes): Caption: Melbourne's biggest IGET collection? You're looking at it. 😉 Authentic, flavorful, and ready to ship. Tap the link in bio to explore. #IGETMelbourne #IGETVapes #MelbourneVapes #AuthenticVapes #VapeLife *18+ Only. Vape Responsibly.*
• •Email Subject: Don't Run Low! Your IGET Favorites, Restocked & Ready. Body: Hey [Customer Name], running low on your go-to IGET vape? We've got you covered. Enjoy fast shipping across Melbourne on all authentic IGET Bars, Legends, and more. Click here to restock your stash. *18+ Only.*