Brand Tone

Cute, Playful, Comforting, Supportive, Nostalgic, Relatable and Humorous (on TikTok)

Brand Values

• •Comfort and Emotional Well-being
• •Joy and Happiness
• •Connection (Relatability)
• •Generosity and Mental Health Support
• •Quality and Cuteness

Best Practices

• •Frame plushies as more than toys, but as supportive friends.
• •Stay Relatable and Authentic (especially on social media): Use humor and everyday scenarios that your audience can connect with, particularly when discussing topics like anxiety or the need for comfort.
• •Highlight the "Giving Back" Aspect: Subtly weave in the brand's commitment to donating to mental health charities.
• •Utilize a pastel and inviting color scheme.
• •Emphasize cuteness, comfort, and emotional well-being in all communications.

Social Perception

Associated with Emotional Support, Trendy and Relatable (especially among younger audiences), Collectible

Copy Examples

• •Pookie Duck Plush
• •Pookie Toast Plush
• •Proven to calm social anxiety & stress, making you feel safe and understood.
• •It's adorable seeing everyone with their own little Pookie.
• •Now we both have our little plushie buddies, and it's adorable.