Brand Tone

Artisanal & Caring, Natural & Wholesome, Approachable & Friendly, Sensory & Evocative, Passionate

Brand Values

• •Handmade Quality
• •Natural Ingredients
• •Sustainability & Eco-Friendliness
• •Customer Well-being & Relaxation
• •Passion for Scents & Craft
• •Cruelty-Free & Vegan

Best Practices

• •Emphasize "Handmade" and "Natural": Consistently weave these core values into product descriptions, social media posts, and all communications. Use phrases like "crafted by hand," "pure essential oils," "nature's best."
• •Focus on Sensory Experience and Emotion: Describe how the products smell, feel, and the emotions they evoke (e.g., "uplifting citrus burst," "calming lavender embrace," "cozy and comforting"). Help customers imagine the experience.
• •Maintain an Approachable and Warm Voice: Use friendly language. Ask questions on social media. Respond to comments with genuine warmth. Avoid overly technical jargon.
• •Highlight Sustainability and Ethical Choices: Briefly mention eco-friendly practices, vegan, or cruelty-free aspects where relevant. This reinforces brand values and appeals to conscious consumers.
• •Be Authentic and Passionate: Let the genuine love for the craft and the products shine through. Share snippets of the making process (if comfortable) or the inspiration behind scents. Authenticity builds trust.

Social Perception

Positive: Customers who interact on social media generally express satisfaction with the products, particularly the scents and quality. Appreciation for Handmade: There's a general market appreciation for handcrafted items, which Scents & Soaps taps into. Seen as a Treat/Gift: Products are often positioned as gift ideas or personal indulgences. Trust in Natural Aspects: Consumers likely perceive the brand as a healthier or more ethical option due to the natural and cruelty-free claims.

Copy Examples

• •Instagram Post (New Product - Lavender Bath Bomb): Unwind your day, the natural way. ✨ Our new Lavender Bliss Bath Bomb is handcrafted with pure essential oils and nourishing butters to melt your stress away. Turning your bath into a serene escape. #HandmadeWithLove #NaturalRelaxation #ScentsAndSoaps #VeganBeauty
• •Facebook Ad (General Brand Awareness): Fill your home with joy, not chemicals. At Scents & Soaps, we pour our passion into every handmade soap, candle, and wax melt, using only the finest natural ingredients. Discover your moment of pure well-being. Shop now! scents-soaps.nl #HandmadeNetherlands #NaturalScents #SustainableLiving
• •Product Description (Sandalwood & Vanilla Candle): Create a sanctuary of calm with our Sandalwood & Vanilla Bean candle. Hand-poured with love, this luxurious blend of creamy vanilla and earthy sandalwood offers a warm, inviting aroma that soothes the soul. Made with natural soy wax for a clean, long-lasting burn. Perfect for cozy evenings and mindful moments.
• •Email Newsletter Subject Line (Seasonal Promotion): 🍂 Fall into Comfort with Scents & Soaps | New Autumn Collection Inside! (Body snippet): Embrace the cozy season! Our new autumn collection is here, bursting with warm spices, earthy notes, and the handmade quality you love. Discover limited-edition scents designed to make your home a haven.
• •Website Banner (Highlighting Values): Naturally Crafted. Lovingly Poured. Purely For You. Experience the Scents & Soaps difference – where every product is a promise of quality, sustainability, and a touch of handmade happiness.